Deputy Head of Boutique

3-5 years
2 months ago
Job Description

Deputy Head of Boutique plays an important role in inspiring and managing the boutique team to achieve the mission of the brand, and is the primary driver of effective day-to-day operations in the boutique to reach service destination as planned. He/she will support the boutique team to reinforce, communicate and execute The Chanel Difference on the Boutique floor to ensure luxury retail leadership and to accomplish service destination goal.

Key Responsibilities:

  • Communicates the importance of image to the boutique team, and sets a good example

  • Swiftly spots and effectively corrects and explains to the boutique team on lapses of images to prevent future recurrences

  • Conducts or appoint senior boutique staff members to conduct daily checks to ensure that window and in-boutique displays consistently reflect the essence of the seasonal line and are in accordance with the Chanel image

  • Ensures or appoints senior boutique staff members to ensure that the boutique environment is always in optimum condition from cleanliness to maintenance of furniture, fixtures and decor including the professional image of team members

  • Manages and inspires Fashion Advisors by being a role model, taking a close interest in his/her direct reports well-being, and actively participating in their professional development

  • Formulates performance management objectives and appraises the Fashion Advisors, with frequent informal interactions to identify individual strengths and/or weaknesses and develop action plans to build individual strengths and/or address individual needs

  • Deftly adapts management and communication styles in dealing with different boutique team members to achieve maximum results. Acts differently as mentor, coach, counselor depending on circumstances

  • Partners with Training team and Field Trainers by following up after training sessions with team members to ensure proficiency in product knowledge and sales techniques

  • Supports the team in developing and executing a client-centric culture among the boutique team that emphasizes on client engagement and on building long lasting relationships with them

  • Sets high standards in all aspects of customer service and motivates the boutique team to achieve these standards via:

    • Effective handling of feedback

    • Adhering to exchange and return guidelines

    • Capturing and keeping up-to-date data of each client

  • Assists in inculcating a positive mindset towards returns and exchanges. Understands in general the customer's needs and expectations, and drives the boutique team members to fulfill these needs and expectations.

  • Directs or appoints senior boutique team members to direct daily opening and closing inventory count to ensure no inventory losses. Discrepancies, if they arise, must be reported in a timely manner as determined by the Retail Operation Manager

  • Supervises the Back of House team to ensure that the Back of House is neat, and that stocks are managed efficiently to facilitate Front of House activities

  • Conducts or appoints senior boutique team member to conduct regular cycle count of inventories personally, conducts the annual full inventory count

  • Adheres to Company guidelines to ensure that proper controls are instituted to prevent stock losses, pilferage, or damage. Monitor and perform spot checks to ensure that these controls are being followed

  • Rotates with the Supervisors on shift (including weekends and public holidays) to ensure adequate supervision of boutique team on the floor

  • Designs and reviews roster to maximize staff strength in accordance to traffic demands and trading patterns

  • Ensures all operational procedures regarding sales, transfers, stock adjustments and all policies are followed

  • Ensures daily sales and appropriate paperwork is accurately completed

  • Ensures daily and monthly sales targets are achieved for the store

  • Provides qualitative information on customer trends / demands, competitor activity and merchandise movement to Fashion Management on a regular basis

  • Attends to all day-to-day Operations issues promptly and astutely, seeking direction and guidance from the GM Fashion as needed


  • Minimum 3-year experience in managing a team of no less than 10 members

  • Fluent in English and Thai, Mandarin a plus

  • Knowledge of Store operations management

  • Experience in Luxury Fashion is a strong advantage

  • Effectively manage day-to-day Operations

  • Leadership and Management skill

  • Passion for luxury fashion, strive for excellence and eye for details

  • Good analytical skills

  • Able to understand and synthesize business and market intelligence

  • Develop clear and challenging but achievable goals and maintain commitment to goals even in difficult situations

  • Able to withstand retail working hours and work on weekends and public holidays

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL




Store operations management
Luxury Fashion
Leadership and Management skill
business and market intelligence

Chanel is a French luxury fashion house that was founded by couturi&#232&#x3B;re Coco Chanel in 1910. It focuses on women's ready-to-wear clothes, luxury goods and accessories.