Digital Campaign Management Lead

10-13 years
7 months ago
Job Description

A leader role with a focus on managing digital campaigns automation for organization including both front functions e.g. Sales & Marketing and back functions e.g. Customer service & Collections by establishing foundation of campaign automation management platform. As well as, emerging data analytic with end to end customer journey to deliver delightful customer experience by working closely with cross functionals

Job Descriptions:

  • Lead and manage the implementation of digital campaign automation platform
  • Shape and lead team to execute the transformation of digital campaign management
  • Work with business users to co-create a digital campaign automation roadmap that will delight customers
  • Manage team to execute full loop of digital campaign automation as day to day basis, starting at campaign objective, campaign design, campaign execution, campaign evaluation and campaign tuning
  • Work and manage vendors related to digital campaign automation platform
  • Keep up-to-date of current trends in campaign automation platform capability

  • More than 10 years of experience in Telecom, Banking, Financing and Insurance or service-based industries preferred having 2 industries from the lists
  • Have knowledge in Tableau and Power BI
  • 3+ years of experience in leading execution team of 5+ members
  • 2+ years of experience in Project manager role in developing business application/platform
  • Have basic knowledge in programming skill e.g R, Python, SQL is a plus
  • Strong in business sense as well as technology sense
  • Excellent communication skills: ability to communicate with people of differing levels of seniority and analytical understanding
  • Very good in English

Krungsri Group officially opened its doors on April 1, 1945. We found immediate public favor, grew rapidly and listed on the Stock Exchange of Thailand on September 26, 1977.In 2013, Krungsri Group reached key milestone in our history when we became a subsidiary of The Bank of Tokyo‐Mitsubishi UFJ, Ltd. (BTMU), which is the wholly‐owned subsidiary of Mitsubishi UFJ Financial Group (MUFG), Japan’s largest banking group and one of the world’s largest and most diversified financial groups.