Digital Marketing Strategy - Deputy Director

3-5 years
a month ago
Job Description

Job Description:

We are seeking a highly creative and analytical social media strategist to join our company. The social media strategist will be responsible for developing and executing social media strategies that align with our company's goals and objectives.

Responsibilities:

  • Develop and execute social media strategies to increase brand awareness and drive engagement across all social media platforms.
  • Create and curate engaging social media content that aligns with our brand voice and resonates with our target audience.
  • Manage social media advertising campaigns, including budget allocation, targeting, and ad creative development.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Manage and optimize campaigns on multiple online marketing channels including Line OA , Instagram, Tiktok and Facebook etc.
  • Measure the success of every social media campaign.
  • Provide annual & monthly marketing plans.
  • Collaborate with cross-functional teams, including marketing, creative, and CRM to ensure social media aligns with overall brand strategy and customer experience.

Qualifications:

  • Over 3 years of experience as a Social Media Strategist or similar role.
  • Open opportunity for those who are interested in Social Media Strategy.
  • Bachelor's degree in Marketing, communications or related fields.
  • Excellent knowledge of Facebook, Twitter, Instagram Line OA , Instagram, Tiktok and Facebook etc.
  • Experience with social media advertising, including campaign management and optimization.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with managers, employees, and external partners.

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