The Director of Marketing, Real Estate is responsible for the development of an effective marketing, PR, digital and social media strategy to drive sales for Minor's current and upcoming real estate portfolio in its home market in Thailand and abroad.
He/she is also responsible for executing said marketing strategy through sound industry, market and competitive analyses and partnership development, and in close collaboration with the Real Estate sales team and other relevant teams at the corporate and property level.
Marketing Leadership.Utilise marketing and industry expertise to contribute to revenue growth and the overall success of the business unit. Ensure strategic plans are developed in close collaboration with and communicated to other members of the team.
Corporate/Brand Marketing.Plan and execute an integrated marketing, PR, digital and social media plan to drive awareness of and preference for Minor's real estate portfolio. Develop print and digital advertising, collateral, editorial and other communications pieces in support of Minor's real estate commercial activities. Lead website development and conduct website reviews to ensure accuracy of online messaging. Manage end-to-end creative process including design, copy development and image selection. Manage photo shoots from pre- to post-production to ensure properties are showcased in the best possible light.
Commercial.Maintain extensive knowledge of current market conditions, trends and forecasts and deliver a timely and accurate competitive review for key residences. Incorporate a ROI, data driven approach, ensuring tangible results across all marketing activities. Effectively implement promotional plan (online, offline and partnerships) to drive awareness of different properties. Set targets for the year, and monitor results on an ongoing basis.
Project Management and Reporting.Manage marketing campaigns and projects from inception to measurement. Provide regular analysis and reporting for all key marketing activities. Track performance against agreed KPI's. Oversee purchase orders and agency related invoices to ensure they are prepared in line with policy.
Minor International is a Thai multi-national company based in Bangkok, Thailand. The three core businesses of Minor are hospitality, restaurants and lifestyle brands distribution, operated under subsidiary companies Minor Hotels, Minor Food, and Minor Lifestyle respectively