Drivers Marketing Associate

Drivers Marketing Associate

GrabTaxi Pte Ltd
2-5 years
Not Specified

Job Description

Job Description :
This is a unique role that offers an incredible opportunity for the right person to join the IMC (Integrated Marketing Communications) team at the heart of Grab Thailand. Drivers partners are an essential part of Grab business. This role focuses on strategic framework and seamless workflow creation of recruiting , engaging and retaining driver partners to ensure the growth and development of drivers partners along with Grab’s company growth. This role will work hand-in-hand with drivers benefits, drivers operations and drivers communications teams.Get to know the Role:
  • Planning and implementation of drivers acquisition, engagement and retention marketing strategies and promotional events.
  • Leading the execution of each marketing campaign and activities to ensure flawless brand presence and coordination.
  • Responsible in achieving KPI and target set by Country Marketing Head

The day-to-day activities:
  • Understand business requirementsfrom Driver acquisition team. Create campaign and contentvia both offline or digital channels to acquire new drivers each month
  • Drive drivers love and drivers retention strategyin Grab’s ecosystem.
  • Work with the creative teamto come up with creative approach and design marketing materials needed, including artwork, videos and ads copies.
  • Co-ordinate with the performance marketing teamto execute and monitor digital ads. Conduct content optimization to scale up the number of leads, resulting in lower CPL
  • Create communication strategyfor existing driver community to promote retention and engagement
  • Work closely with all driver operation and communications teamsacross all verticals to execute campaigns

The must haves:
  • Education: Must possess at least a Bachelor’s degree preferably with a focus on Marketing, Economic, Business, Advertising, Communications, Public Relations and/or Business Administration
  • Branding marketing, online marketing, or performance marketing experience is preferred
  • Relevant marketing experience: At least 2 years of relevant marketing and public relations experience; FMCG experience, startup experience, or consulting experience is preferred
  • Goal-oriented and can execute fast: Track record of success in achieving targets on time in a rapid growth, start-up environment
  • Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges
  • Collaborative, team player: Effective in engaging and influencing marketing and sales team members to achieve targets
  • Resourceful and creative: Can develop creative, innovative ideas for marketing through different channels to reach, engage and grow the DAX community
  • Highly detail-oriented: Ensure the quality of all marketing materials and communications
  • Good command in Thai and English: Fluency in spoken and written English is preferred
  • Computer literacy, MS-office and other instant program

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