Company Overview
Global cosmetic & beauty brand
Responsibilities:
- Implement the e-commerce strategy of total brand: focus on increasing online multichannel revenues by establishing the online selling strategy across key platforms; Lazada, Shopee, TikTok and Konvy.
- Champions the online brand plan for total brand in all platforms including setting framework, strategy & trade calendar for campaigns, price assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling, and off platform media.
- Develop online strategy, execute, and optimize performance of each platform.
- Convert the brand strategy into operation E-Brand Plan
- Set brand price position and promotion strategy.
- Translate/localize copy, aligned with regional guideline with full responsibility on SIS communication.
- Responsible for managing marketing/data analytics tools for each platform.
- Ensure all digital activity and campaign integration are consistent with brand communication theme including align overall objective and brand's essence.
- Responsible for E-com P&L of total brand under given guideline to grow sell out of total brand ahead of category.
- Leverage learning from current platform to emerging channel to ensure Brand Image's consistency.
Qualifications:
- Bachelor's degree or higher in marketing and communication field
- At least 4 years of experience as in E-commerce, Social Commerce, Marketing O+O
- Understanding in details the role of affiliate to the e-commerce strategy, KPIs including commission
- Strong Operational Digital Marketing profile capable of building detailed activity plans.
- Good analytical skills, understanding eCommerce landscape, building consumer journey
- Good interpersonal and communication skills
- Be able to work under pressure with good problem solving
- Excellent command of English both written and speaking
