Expert Marketing Manager

Expert Marketing Manager

GlaxoSmithKline Pte Ltd
Singapore Thailand
Not Specified
Not Specified

Job Description


Job Description :
  • Develop and own the Expert Marketing brand vision across Pain, Respiratory, VMS & Oral Care categories in India
  • Identify and prioritize target experts and define clear expert portraits and ERJ
  • Develop content against priority channels in collaboration with Sales & Expert Director and field teams
  • Direct the role of Expert Marketing with respect to Innovation
  • Ensuring that all innovation launches that require Expert Marketing support are fully delivered; determining expert product positioning and validated asset and claims development and delivery.
  • Deliver outstanding Expert and digital connections:
  • Stand-out creative ideas in the development of expert connections
  • Ensuring that there is an integrated expert mix that works across the CEJ
  • Partnering with content team to develop hero content for digital content and campaigns
  • Lead the development and implementation – in collaboration with Business Analytics, Market Research, and Competitive & Scientific Intelligence – of a clear ROI-based approach to expert marketing based on analytical models, insights and information that transform Expert Marketing across the organization
  • Partner with the Regional Expert Sales Managers on external partnerships, channel planning and capability & activation to deliver the broader agenda and enhance category success
  • Maintain strong relationships with agencies to deliver best-in-class campaigns that strengthen brand equity and build brands that are first choice among HCPs
  • Effectively manage Expert Marketing budgets for each brand

Our goalis to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
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