Growth and Marketing Manager (Gulf Binance)

Growth and Marketing Manager (Gulf Binance)

Gulf Energy Development Public Company
7-10 years
Not Specified

Job Description

Job Responsibilities
  • Driving and leading all marketing efforts in Thailand.
  • Being responsible for branding and communication strategy-propose new communication ideas, initiatives and campaign to build brand awareness as well as drive crypto/ digital asset adoption.
  • Being responsible for overall user lifecycle metrics from acquisition, activation, retention.
  • Designing lifecycle marketing campaigns to maximize the sustainable lifetime value of clients and achieving the highest possible ROI.
  • Working with various stakeholders to develop, monitor, analyze, and optimize campaigns.
  • Understanding, measuring, and reporting on key metrics within the organization.
  • Exploring new marketing opportunities e.g. co-sponsorship, partnership to drive user acquisition and awareness.
  • Driving and expanding local communities, influencers, (Key Opinion Leaders) KOLs to drive proliferation of digital asset users.
  • Being responsible for media mix-explore new media channels both offline and online and affiliates to ensure our marketing communication reach target users.
  • Working with external stakeholders e.g. marketing agencies and ensuring execution.
  • Building a high a performing marketing team.

Job Qualifications

  • Minimum 7 years experience in marketing, digital marketing, digital assets, campaign management, e-Commerce.
  • A crypto enthusiast and passionate about crypto.
  • A good storyteller and able to communicate why crypto, why now and local brand positioning to end users.
  • Having experience in launching mass and targeted campaigns across user lifecycle.
  • Familiar and proficient in digital marketing tools and practices.
  • Strong analytic capabilities on analyzing user behaviors and developing user retention journey strategies in marketing funnels.
  • Good understanding of Google Analytics, event tracking, and data structure.
  • Good connection, management, and leading people.
  • Proficiency in English.

Job Details

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