Head of Digital Marketing

8-10 years
25 days ago
Job Description

An exciting Head of Digital Marketing (x 1 vacancy) job has just become available at one of the most exciting FMCG companies in Thailand . Reporting directly to the CEO, this is a role for a Head of Digital Marketing Director who loves to take initiatives and stay ahead of the competition.

About The Head Of Digital Marketing Role

In this role, you will lead digital marketing strategy to drive brand awareness and growth of the company. This role offers a competitive base salary with attractive benefits.

Key Responsibilities

  • Lead digital marketing strategy to drive brand awareness and growth of the company
  • Build and manage acquisition campaigns across various channels, including social media, SEM, and display to drive revenue and increase ROAS
  • Analyse and optimise campaign performance based on data-driven insights and strategy using quantitative analysis
  • Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics and Hotjar etc
  • Understand new and relevant KPI metrics requirements for performance management and optimisation purposes
  • Work with in-house creative, marketing and e-commerce teams to test strategies and innovation
  • Deliver quantifiable ROI and cost-per-conversion (CPA) improvements across all channels

To succeed in this role, you must have good communication skills in English.

Key Requirements

  • Eight years of direct experience in digital marketing
  • Background in e-commerce, digital marketing agency / FMCG brand is preferred
  • Strong experience working in full-funnel marketing, social organic, campaign analysis, KOLs, content, SEO and CRM marketing
  • Experience in managing digital marketing in multiple product categories
  • Excellent communication and negotiation skills and able to manage multiple stakeholders
  • Energetic, mature and pro-active personality
  • Strong leadership skills managing in-house team

This leading company needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant.

If you are driven, determined and want to take next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Head of Digital Marketing job.

Apply today or contact me to discuss this new opportunity. Open for Local Thai only.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited

Recruitment License No.: . 1188 / 2551






marketing performance
data-driven insights
analytics tools
campaign performance
KPI metrics