Head of Marketing

8-10 years
a month ago
Job Description

The ideal candidate is serve as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives.

Job Responsibilities:

  • Develop and execute marketing strategies, marketing promotion and advertising campaigns, events, and communication plan, including online and offline media
  • Manage marketing plan, traffic, awareness, revenues and sales
  • Initiate a potential marketing campaign & PR for support business directions
  • Manage brand launches/products & key category drivers
  • Delivering brand image and creating the marketing touch point to communicate with our customer
  • To be the lead of a creative and designer team for developing the concept. Establishes visual tone, Character and messages that will effectively communicate with the target audiences and align with business direction
  • Plan and control media planner team to manage the paid media activities
  • Works with Digital/Advertising agency to set targets, tracks metrics and KPIs and monitor campaign performance
  • Ensure the success of marketing events for all channels through team driving
  • Establish and leverage relationships with key partner and business networks for special marketing campaign or collaboration projects
  • Build teamwork with internal & external partners cross-functional teams for effective project management
  • Manage marketing costs and budgets according to ensure the efficient usage of resources
  • Measure and track ROI for marketing initiatives in achieving sales goals, evaluating effectiveness and overall brand awareness

Professional experience:

  • At least 8 years experience as Marketing Manager / Brand Manager / Agency Strategic Planning / Marketing Communication
  • Strong digital & media strategic Marketing
  • Strong Brand management and / or Sales / Business Development knowledge plus basic finance knowledge / P&L Management, research knowledge (identifying and turning insights into actionable plans/execution), media tools (especially digital media) and methodologies knowledge, cross-functional knowledge
  • Existing network in media/PR/KOLs
  • Experience in managing external agencies
  • Experience in collaboration project, co-branding partnership and marketing event
  • Data driven with strong analytical & problem solving
  • Good team player and strong people management
  • Good presentation and communication skill
  • Passionate in fashion & lifestyle or jewelry industry
  • Good command of spoken & written English

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