Head of Revenue & Distribution

8-10 years
a month ago
Job Description

Job Purpose:

You are a meticulous individual with passion for excellence, expertise in hospitality operations and proven leadership experience to take charge of Centara Hotels & Resorts (CHR) distribution and revenue management functions. As a member of the Sales & Marketing Division, the director of Revenue Management works across disciplines to deliver an exceptional experience and provide leadership. This strategic role covers the guidance and commercial direction within CHR and effective use of all CTA systems. Key responsibilities include:

Revenue Management:

Lead the Revenue Management function for CHR to achieve budgeted goals; understanding and applying the principles of occupancy and rate to achieve maximum yield. Focusing on delivering the best possible results and that each unit, and all parties concerned, have an understanding of the levers that drive their business and that Revenue Management is being properly executed across the group with your guidance and support. Develop and implement the required policies and procedures that govern the operations of the revenue functions within the hotel group. Enforce CTA best practices and ensure that all SOPs are followed and processes adhered to. Have the confidence to be responsible for various technical accounting aspects of the company's revenue streams. Ensure that Revenue Management and Distribution strategies are aligned and as the functional leader, this role is responsible for driving and maintaining a close and effective alignment of Distribution and commercial activities with sales teams, marketing, operations, development and other leadership colleagues across the CHR group.


Lead and maintain distribution and channel connectivity function within CHR, including the technical set up and skillset development at corporate level and on property for all users of Revenue Management systems. Ensure CHR distribution strategy correlates with an overall company direction and is appropriate to geographic source markets. Work closely with marketing department to formulate campaigns and execute them across the online distribution network, both direct and indirect channels. To maximize group-wide revenue delivery through our distribution network, depending on business mix and company strategy. And drive our most profitable Public Direct rates in order to improve profitability and overall brand awareness.

Development and Training:

Preparation and set-up of revenue functions at property level. Assist in handover and training of CHR practices and reporting functions to enable a smooth start-up and integration between revenue team and property in particular. Manage your subordinates and provide them with the necessary tools and guidance. Where necessary provide one-on-one assistance and most importantly develop & train them so that in the future they can be promoted internally to Manager / Director level and to be in charge of their own property cluster. Drive, implement and constantly strive to look at best practices and solutions for CHR to remain ahead of the competition and on track to achieve set targets, whether they are weekly, monthly or annually.

Candidate Profile:

  1. Ideally with a university degree in Strategic Marketing or Hospitality/Tourism management.
  2. Minimum 8 years experience in the Revenue Management , preferably in a corporate capacity, at senior Revenue Director, AVP or VP level.
  3. Strategic orientated and a can-do attitude with a proven track record within the industry.
  4. Experience and knowledge of Opera Property Management System (PMS) as well as a user of a Revenue Management System (RMS), such as IDeaS is preferred, however not a must. Additionally understanding of Central Reservation System (CRS) and any configuration knowhow would be beneficial.
  5. Able to lead the Revenue & Distribution teams and drive results.






Revenue Management System
Central Reservation System
Opera Property Management System