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Lead - Digital Media Planning

Arçelik Hitachi Home Appliances

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6-8 Years
a month ago
33 Viewed
0 Applied

Job Description

Arelik Hitachi Home Appliances was established as a joint venture between Arelik A.. and Hitachi Global Life Solutions, Inc to manufacture, sell and provide after-sales services of Hitachi branded home appliances including refrigerators, washing machines, vacuum cleaners globally (outside of the Japanese market). Arelik (a multinational household appliances manufacturer that employs over 40,000 people worldwide and operates in 48 countries, and 28 production facilities in 9 countries with 12 brands such as Beko and Grundig) acquired 60% ownership in the new company while

Hitachi Global Life Solutions, Inc. continues as a 40% shareholder of the company.

Headquarter based in Bangkok, Thailand, Arelik Hitachi Home Appliances has two manufacturing and nine sales companies in APAC&ME region. Through this joint venture, both companies have combined their expertise in other key areas such as R&D, procurement and production systems to optimize the joint venture's global supply chain and strengthen its competitive positioning in the market.

We are looking for a passionate Lead Digital Media Planning who will join our team Global Digital Marketing Team.

  • Overseeing the creation and execution of media campaigns (mainly digital but not limited to) across various channels, such as social media, search engines, video, display advertising, e-commerce across multiple countries including APAC & ME.
  • Developing and implementing the overall digital media strategy for Hitachi brand, including defining target audience, goals, and KPIs.
  • Analyzing campaign performance metrics and providing strategic recommendations for optimizations and improvements.
  • Presenting campaign performance and strategy updates to senior management and other stakeholders by using media dashboards.
  • Staying up to date with industry trends and emerging digital technologies to ensure that the company's digital media strategy is innovative and effective.
  • Establishing relationships with media partners.
  • Collaborating with other teams: such as global brand marketers, local teams to plan and actively run digital media campaigns.
  • Creating Case Studies when working with local teams.
  • Developing Media Benchmarks for the markets we operate.
  • Creating pre/post campaign analysis for global & local media investments.
  • Managing budgets and timelines for media campaigns.
  • Managing the digital media agency.
  • This role will be responsible for media strategies, plans, executions, reporting's and budgets globally.

How do we describe the perfect match

  • Bachelor's degree in business, marketing, engineering, or related field
  • Minimum 6 years experience of digital media management & operation.
  • Proficient using of Google, Meta and other digital ad platforms and GA4.
  • Willing to create potential projects to catch business objectives of the company.
  • Having strong experience in operating digital media campaigns
  • Having experience in digital media agency management
  • Strong computer skills using Microsoft Excel and PowerPoint
  • Having excellent command of English (both writing & speaking) is a must.
  • Having strong project management skills with strict milestones and deadlines
  • Having interest on global digital media trends
  • Self-motivated, creative, positive attitude, strong work ethic, excellent organization and ability to build cross-functional relationships.
  • Flexible and open to new perspectives,
  • A great team player with a self-initiative mindset
  • Having a creative eye is a plus.
  • Having a global perspective
  • Offline media buying experience is a plus.
  • Knowledge on China media scene is a plus.

Office Location: Sathorn Square

Interested applicant please send full resume with present and expected salary.

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