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Manager, Digital Marketing

Ninja Logistics sdn bhd
5-8 years
Not Specified

Job Description

As Digital Marketing Manager, you will be responsible for crafting and executing the marketing strategy based on the company's growth plan in Thailand. A strong background and understanding in performance marketing is a bonus. You will need to work closely with stakeholders from other departments (Sales, Operations, Finance etc.) to align on strategy and initiatives.
What you will do
    • Planning, Budgeting and Executing
    • Develop, execute and iterate the marketing strategy (offline and online) for the brand as well as for Ninja's suite of consumer products (with strong focus on one product in particular)
    • Make use of competitor analysis and market trend information to develop marketing and product strategy
    • Work closely with the Regional Marketing and local teams to achieve annual targets for the e-commerce business unit via digital marketing as well as engaging of potential trade partners
    • Create, implement and oversee (digital) media campaigns based on e-commerce business objectives
    • Supporting sales and lead generation efforts through the different marketing channels
    • Responsible for content strategy and ownership of all owned online channels such as social media and the corporate website.
    • Optimize our marketing automation and lead nurturing process through email, content and social channels
    • Develop documentation and road maps for processes, A/B tests and promotions that succeed through email or digital
    • Regular campaign monitoring and optimization, with post-buy reporting of key metrics
    • Manage and monitor product distribution and performance
    • Managing budget overview for all marketing related activities

    • Building the Brand
    • Responsible for Ninja Van's brand and positioning in the market
    • Ensuring that all owned touchpoints are appropriately and sufficiently branded according to branding guidelines.
    • Being responsible for brand management and trademark identity
    • Planning and conducting suitable online and offline marketing campaigns with a budget
    • Oversee the creation and publication of all marketing material (POSM, leaflets, etc.) in line with marketing plans.
    • Take charge of shipper support and ensure timely responses to customer queries and feedback

    • Team Management
    • Develop and manage the marketing team with high sense of ownership
    • Determine the strengths and weaknesses of each member to navigate challenges and areas of opportunity
    • Identify goals and evaluate based on performance

What you will need
    • Thai nationality only
    • A university education in Marketing and preferably at least 5 years of related experience
    • Proficiency in English (TOEIC 750) and Thai, both speaking and written
    • Self-starter with good initiative, and persistence to see us through this challenge
    • Relevant brand marketing experience
    • Proficiency with digital marketing tools : Facebook Business Manager, Google tools (Analytics, Merchant Center, Ads, Search console …), Social Media Listening Tools etc.
    • Good understanding of digital marketing trends in Thailand
    • Interest in e-commerce
    • Strong SEM skills, sensibilization to content and SEO
    • Critical thinking, good presentation skills
    • Excellent communicator (both written & verbal) and creative thinker, with an ability to use data to inform all decisions
    • Can-do attitude, not scared of getting your hands dirty
    • Ability to work independently as well as leading the team to thrive in a fast-paced, rapidly changing work environment
    • Strong sense of ownership
    • Experience with Zendesk or Zocial Eyes, Twenty Circus Social will be a plus but not a requirement

Submit a job application
By applying to the job, you acknowledge that you have read, understood and agreed to our (the 'Notice') and consent to the collection, use and/or disclosure of your personal data by Ninja Logistics Pte Ltd (the 'Company') for the purposes set out in the Notice. In the event that your job application or personal data was received from any third party pursuant to the purposes set out in the Notice, you warrant that such third party has been duly authorised by you to disclose your personal data to us for the purposes set out in the the Notice.

Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries. At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started! We have much room for improvement and many ideas that will further shape the industry.

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