Marketing Manager - SportStyle

An exciting Marketing Manager (Sport retail) (x 1 vacancy) job has just become available at one of the leading retail brand based in Bangkok. This is a role for top marketer who is a leader in the field.

About The Marketing Manager RRole

You will be responsible for developing and executing strategic marketing campaigns and initiatives to drive brand awareness, customer engagement, and sales growth within the sports retail industry. You will be a critical member of our team, ensuring that our brand's image is communicated effectively to our target audience and aligns with our core values. This role offers a competitive base salary with attractive benefits.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy including short-term and long-term marketing plans to achieve sales and brand goals
• Manage the marketing budget, ensuring cost-effective allocation of resources and tracking ROI for all marketing initiatives
• Oversee and lead a team of marketing professionals, providing guidance, training, and mentoring to achieve departmental and organisational objectives
• Analyse market trends, consumer behaviour, and competition to identify opportunities and threats, and adjust marketing strategies accordingly
• Create and execute marketing campaigns across various channels, including digital, social media, print, and events, with a focus on increasing brand visibility and driving sales
• Develop and maintain strong relationships with key partners, influencers, and industry leaders to amplify the brand's presence and reach
• Monitor and report on the performance of marketing campaigns and activities, adjusting strategies as necessary to achieve KPIs and goals
• Collaborate with the product development team to align marketing strategies with product launches, seasonal promotions, and inventory management
• Drive e-commerce and online presence, ensuring the website is optimised for user experience and conversion rates
• Spearhead market research efforts to gain insights into customer preferences, market dynamics, and emerging trends
  
  

• Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus
• Proven experience in marketing, preferably within the sports retail or athletic brand industry
• Experiences in working with multiple agency
• Excellent written and verbal communication skills, with the ability to create compelling marketing materials
• Passion for sports and an understanding of sports retail and brand industry trends
• Exceptional strategic thinking and problem-solving abilities with a results-driven mindset
• Fluent in English