Media Planner (offline)

Media Planner (offline)

7-10 years
Not Specified

Job Description

Key Responsibilities:
  • Work closely with the Head of Marketing and Communications to develop and own the media strategy for TV, OOH, and Radio and meet business and growth KPIs
  • Manage best in class media planning and buying practices for campaigns across all offline media channels
  • To drive media pitching and rates negotiations with media agencies and sales houses
  • Develop market strategies that align with business needs, market trends, and media mix
  • Define and set the right KPIs by campaign type and channel by using insights and making data-driven decisions
  • Analyze the effectiveness of foodpanda media campaign results and continuously optimize spend and performance against targets
  • Partner closely with Marketing Research and the Performance marketing team to optimise campaign output
  • Own the relationship with the appointed Media Agencies and other key strategic media partners
  • Take ownership for budget planning and meeting business targets
  • Gain competitive insights and benchmark media strategies against our competition
  • Output analyzing reports of competing brands, media environment and consumer media habits

  • 7+ years experience in media, advertising and brand consulting at large advertising, media agencies, or international companies
  • University degree in a marketing or tech-related subject (e.g. engineering, economics, business)
  • Deep analytical skills for data insights while partnering with in-house analytics teams to tackle tough business challenges
  • Advanced understanding of the media landscape, using market trends, business insights, and macro data to inform and develop longer-term strategic plans
  • Ability to manage multiple, complex tasks simultaneously and prioritize appropriately for maximizing business impact
  • Excellent communication and interpersonal skills with ability to work in a multicultural environment
  • Fluent in English

What we offer:
  • Employee Discount Codes
  • Annual Bonus
  • Flexible hours
  • Medial insurance (OPD/IPD)
  • Annual health check up
  • eLearning platform

About Foodpanda

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