Online Brand Manager (Luxury Division)

Online Brand Manager (Luxury Division)

Loreal Middle East
3-6 years
Not Specified

Job Description


Job Description :
Major Responsibilities:
  • Builds overall brand e-Commerce strategy: content, layout, promotions (bundles) & story.
  • Champions the Online Brand plan for their Brand in both platforms including: Setting framework, strategy & trade calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling and off platform media (incl. media budget).
  • Develops a clear traffic strategy, execute & optimize for off platform traffic for each platform and responsible for budge.
  • Translates and writes local copy in line with Regional guidelines.
  • Responsible for managing marketing/data analytics tools for the platform.
  • Define target Product/ Keywords to optimize store performance.
  • Improve Ratings and Reviews for pillar product by building insights on this data.
  • Constantly work on the buyer data to improve loyalty & repurchase (or CRM dedicated).

Qualifications:
  • At least 3 years of experience in digital marketing andE-Commerce landscape & Platform.
  • Strong Operational Digital Marketing profile capable of building detailed activity plans.
  • Have sense of urgency, keen to learn and digital savvy
  • Good analytical skills
  • collaborative and able to work between Sales & Mktg to build the right plan

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