Product Manager SOL & CUC ASEAN

Product Manager SOL & CUC ASEAN

Syngenta
Thailand
5-50 years
Not Specified

Job Description


Role purpose
  • Set and implement CU direction forin line with Territory Crop / Indication strategies to deliver CU strategy and enable profitable market share growth
  • Co-develop PPD, PLCM, and brand planning in collaboration with Territory Asset Head
  • Build portfolio strategies aligned to market need & supporting delivery of CU 5-year plan
  • Ensure that country brand plans are aligned to Territory Asset strategies
  • Operational marketing aspects for the CU (e.g. SOP, Pricing, SPP, HPC, etc.)
  • Maximize profit generated from portfolio

Act as a contact point for Territory functions on strategy and portfolio-related matters for alignment
Accountabilities
CU Strategy and Business accountabilities
  • Lead brand planning, post-patent-defense, product lifecycle managaement, and value & portfolio pricing for
  • Lead NPI excellence through leadership and coordination of an NPI team and overall process (where relevant)
  • Contribute as a Key member of the CU Commerical Team (CCT) and Territory Portfolio Leadership team (TPLT), and crop campaign teams, ensuring that operational decisons are aligned to asset strategies and maximize value of assets across crops
  • Lead development of 5-year CU portfolio plan to enable profitable market share growth and gain consensus on priorities and resource plans
  • Develop and monitor market intelligence, bringing customer insight into brand strategies and marketing plans
  • Work with CU Head of Marketing and Territory Asset Heads to reassess key priorities for current year activities to ensure optimal resource allocation.
  • Pricing (value, portfolio)

Capability and Organization Accountabilities
  • Establish connectivity with TPLT to ensure effective/efficient communication.

Participate and deliver key inputs to CU crop campaign teams (brand plans, value pricing, campaign priorities, etc.)
Knowledge, experience & capabilities
Critical knowledge
  • Syngenta products and key competitor products
  • Crops and agronomy knowledge
  • Customers / Channels in country
  • Internal processes / governance
  • Marketing, Business operations, basic understanding on R&D and finance

Critical experience
  • Internal experience of the agri-business sector in Marketing, Sales and Strategy
  • Experience in campaign development
  • Working relationship with territory organization and other functions

Critical technical, professional and personal capabilities
  • Understand market dynamics and competitive environment in CU markets and translate it into strategy.
  • Designs effective product life cycle management strategy and brand strategy
  • Ability to apply MaSE pillars effectively
    • Creates strong, distinctive brand
    • Delivers distinctive value proposition to customer
    • Develops/implements effective pricing strategy
    • Able to use market research effectively to understand customer, markets and channels
  • Anticipates changes in the market and adjusts strategies accordingly
  • Analytical & strategic thinking
  • Financial acumen
  • Influencing and negotiation
  • Communication and presentation skills
  • Program / project management

Critical leadership capabilities
  • Sets ambitious strategic goals
  • Communicates with impact
  • Leads change and holds ambiguity
  • Builds a culture of innovation
  • Focuses on customers
  • Manages for performance
  • Develops people, organization and self
  • Collaborates across boundaries

Job Details

About Syngenta

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