A leading international company in the consumer technology industry is seeking a Product Marketing Manager (B2C) to drive product launch strategies, brand communication, and market expansion initiatives. This role is ideal for candidates with strong experience in Go-to-Market strategy, product marketing, and brand management within fast-paced consumer tech environments.
Key Responsibilities
- Lead and execute Go-to-Market (GTM) strategies for new product launches, ensuring successful market penetration and sales performance.
- Coordinate cross-functionally with internal teams to manage product launch timelines, inventory planning, and marketing execution.
- Develop compelling product positioning, key selling points (USPs), and sales enablement materials to support commercial teams.
- Lead the creation and execution of content strategy and brand communication across social media, e-commerce platforms, and partner channels.
- Manage marketing communication plans to strengthen brand awareness, customer engagement, and long-term brand loyalty.
- Oversee creative direction and collaborate with design teams to ensure marketing materials align with brand guidelines.
- Drive online and offline marketing campaigns, including events, seminars, training sessions, and promotional activities.
- Analyze market trends, competitor activities, and consumer insights to optimize product and marketing strategies.
- Support business expansion initiatives by developing targeted campaigns for both B2C and B2B customer segments.
- Act as the key liaison between strategic planning and execution, ensuring alignment across multiple stakeholders.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Engineering, or related fields
- Minimum 5 years of experience in Product Marketing
- Strong background in B2C Consumer Electronics, Fast Consumer IT, or Technology products
- Proven experience in developing and executing successful Go-to-Market (GTM) strategies
- Strong understanding of brand communication, content strategy, digital marketing, and social media platforms
- Ability to translate technical product features into compelling customer-focused messaging
- Strong analytical skills with the ability to interpret market trends and consumer insights
- Excellent project management and stakeholder coordination skills
- Able to work effectively in a fast-paced, dynamic environment
- Good command of English communication (written and spoken)
Benefits
- Group Insurance
- Social Security
- Provident Fund
- Performance Bonus
- Quarterly Incentive
- Uniform
