Regional Marketing Manager

Regional Marketing Manager

HCM Nexus Consulting Inc
Singapore Thailand
4-7 years
Not Specified

Job Description


 Job Description:
This role reports to the Marketing Director (APAC) and is responsible for supporting the delivery of the marketing plan in Asia Pacific as an individual contributor.
• Market penetration and demand generation
• Understand the competitive and customer landscape
• Ensure sales/marketing alignment in assigned territories and provide marketing support/expertise to respective sales teams
• Nurturing sales ready leads to maximise chance of purchase and renewal
• Generating demand for solutions - targeting cross and up sell opportunities
• Develop and deliver marketing plan for assigned territories
Develop and implement country-based marketing and communications plans, with the objectives to drive sales, enhance visibility and improve our position in respective territories
• Accountable for full spectrum of marketing programs related to respective territories, including press releases, customer events, sponsorships, digital, comms, etc
• Measure and report on programme/ campaign metrics and drive plans to improve results and/or address gaps
• Partner with peers in the global marketing team to ensure development of cohesive marketing plans
• Feed region specific inputs into global marketing and communications initiatives
Qualifications:
1. B2B marketing experience: At least 4 years of hands-on experience with proven track record in using various channels to rollout marketing plans.
2. Bachelor's degree in any field
3. Has experience in working with international customers
4. Able to accommodate working outside the usual working hours of his/her time zone when required, such as global team conference calls, critical projects roll-out, etc
5. Industry and market experience: Software/solutions/IT. Experience in the airline/aeropace/travel sector would be a great benefit, as well as marketing in Japan
6. Communication skills: Comfortable in presenting plans, projects and results to various stakeholders. Proactively reaches out to stakeholders to update on projects status. Superior verbal and written skills in English, additional languages (Japanese) would be a plus

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