Senior Content Writer

5-7 years
a month ago
Job Description

Bitkub, a leading crypto currency company in Thailand, is seeking a Senior Content Writer to lead our content strategy and drive engagement across various platforms. As a senior member of our team, you will be responsible for creating high-quality content that educates, informs, and inspires our audience while promoting Bitkub's brand identity. This role is perfect for an experienced content writer with a deep understanding of the crypto currency industry and a proven track record of producing compelling content that resonates with users.

Responsibilities:

- Develop and execute Bitkub's content strategy across website, social media, blogs, and other channels.

- Lead content ideation sessions, collaborating with cross-functional teams to generate innovative ideas and concepts.

- Research and stay up-to-date on crypto currency trends, market developments, and industry news to inform content creation.

- Write clear, concise, and engaging content that communicates complex concepts in an accessible manner.

- Optimize content for SEO to improve organic visibility and drive traffic to Bitkub's platforms.

- Oversee the creation of social media content, providing guidance on messaging, tone, and visuals to ensure consistency and effectiveness.

- Manage the editorial calendar, ensuring timely delivery of content and alignment with marketing initiatives and events.

- Mentor and coach junior members of the content team, providing feedback and guidance to support their professional growth.

- Analyze content performance metrics and user feedback to identify opportunities for optimization and refinement.

- Collaborate with PR and marketing teams to coordinate content efforts and amplify Bitkub's brand presence across various channels.

Qualifications:

- Bachelor's Degree in Communication, Journalism, Marketing, or related field.

- 5+ years of experience in content writing, with a focus on the crypto currency or fintech industry.

- Proven track record of creating compelling content that drives engagement and supports business objectives.

- Excellent writing and editing skills, with a keen eye for detail and a knack for storytelling.

- Strong understanding of digital marketing principles, SEO best practices, and social media management.

- Proficiency in both English and Thai languages.

- Leadership experience, with the ability to inspire and motivate a team to achieve common goals.

- Strategic thinker with a data-driven approach to content planning and optimization.

- Passion for crypto currency and blockchain technology, with a deep understanding of industry trends and developments.

- Positive attitude, collaborative mindset, and ability to thrive in a fast-paced, dynamic environment.

JOB TYPE

Industry

Other

Function

Skills

SEO
data-driven approach
crypto currency
blockchain technology
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