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Senior Manager, Mar-Tech (BH-2497)

Connexus Global | Executive Search


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0-2 Years
2 months ago
60 Viewed
1 Applied

Job Description

Are you a Tech Savy Mar-Tech and Digital Transformation Leader

Is your expertise in bridging the gap between Technical and Functional stakeholders

If yes, our client could utilize your expertise in driving Marketing Technology Initiatives, working closely with Marketing teams and vendors to optimize their Data-Driven capabilities, coordinating with technical teams to implement and enhance their Mar-Tech ecosystem.

About You

  • Deep expertise in Digital Marketing, Mar-Tech and eCommerce areas.
  • Strong expertise with Digital Platforms Consumer Data Platform, Content Management Platforms, Analytics, SEO, Digital Media, Marketplace, Bricks & Clicks, Direct to Consumer eCommerce, PIM, DAM.
  • Ability to hold discussions with CXO/ExCom level stakeholders and ability to influence the future state vision including consumer engagement.
  • Ability to execute passionately on the above areas and drive BUs towards excellence in Digital Marketing and eCommerce.
  • Expertise in Digital Transformation.
  • Expertise in Project Management.
  • Expertise in Data Analytics, as an IT Business Partner.

About The Role

  • Demonstrated expertise in state-of-the-art technology around Marketing Technology, Ad -Tech (Including digital and offline media understanding), CRM, Consumer Data, Loyalty, Ecommerce
  • Has the ability to drive deep partnership with Marketing to drive end-to-end campaign planning creative inputs to role of digital to execution
  • Brand Website & Campaign Website Capabilities and Technologies. For example: CMS, Analytics, DAM, PIM, Tag Management, Website UX
  • Digital Advertisement Capabilities, Formats and Technologies. For example, deep understanding of digital platforms like Google, Meta, Programmatic, Respective Ad Formats, DSP/SSP, Ad Networks, Landing Page Optimization, Entry Form Optimization, Search Engine Optimization
  • Social Media Marketing Capabilities and Technologies. For example: Brand's Official Account Management, Campaign Platform Management, Social Listening, Influencer Marketing
  • CRM, Voice-of-Consumer, and related Data Management Technologies. For example: Consumer Call Centre/CTI, Loyalty System, Chat Bot, Consumer Data Platform, Consumer ID Management, PII Data Security, Marketing Automation, Consumer Insight Analytics
  • B2C E-Commerce Capability & Technologies. For example: EC Subchannel Understanding, Digital Shelf Management/Analytics/Optimization, On-Prem Search Optimization (organic search & sponsored search), Trade Expense Management, Revenue Management Knowledge (Promo, Trade Term, Price, Mix and PPA management), Understanding of various Route-to-Market Models, Omni-Channel Facilitation across MT/TT/EC Channels, Joint Business Planning with EC Retailer/Platformer
  • Project Management Skills and Experiences Project Planning and Project Delivery (Scoping, Prioritizing, Budgeting, Business Case, Resource Management, Schedule
  • Management, Risk/Issue Management, Deliverables Management)

About The Company

Our client is a global Food & Beverage Manufacturer that have produced some of the most recognisable brands in the Thai Market.

Next Steps

Join our client's innovation in overseeing pivotal Data-Driven Mar-Tech in the Food & Beverage Industry across the APAC region.

Kindly apply with your latest resume or LinkedIn profile if you are interested in learning more!

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Last Updated: 08-05-2024 11:50:02 AM
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