Role & Responsibilities:
1. Strategic Marketing & Sales Direction (Proactive & Reactive)
- Analyze market trends, consumer behavior, and competitor insights to develop proactive strategies for customer acquisition.
- Develop retention strategies and CRM programs to increase customer loyalty and lifetime value.
2. Product Portfolio Strategy & Lifecycle Management
- Define product strategies that align with market needs, and manage the full product lifecycle.
- Collaborate with product development and procurement teams to select high-potential items and enhance product value.
3. Multi-Channel Sales & Distribution Management
- Plan and manage both offline (physical stores) and online (e-Commerce) sales, including B2B channels.
- Explore and develop new sales opportunities via emerging platforms such as marketplaces, mobile apps, and franchising.
4. Brand & Marketing Communications Management
- Drive consistent brand communication across all platforms, aligned with brand positioning.
- Supervise advertising, public relations, digital marketing, and brand image campaigns.
5. Team Development & Leadership
- Structure and lead agile marketing and sales teams aligned with business goals.
- Foster team capability through continuous skill development, career path planning, and succession management.
6. Strategic Partnership Development
- Build partnerships with automotive brands, relevant product suppliers, insurers, and after-sales service providers to boost sales value.
- Negotiate commercial terms that benefit the organization and support long-term collaboration.
7. Data Analytics & Performance Measurement
- Oversee analytics of sales performance, campaign effectiveness, and customer behavior to support strategic planning.
- Prepare sales and marketing performance reports for executive management.
8. Budget Control & Risk Management
- Manage sales and marketing budgets efficiently within the defined framework.
- Anticipate market risks and proactively plan mitigation strategies.
Qualifications:
- Bachelor's degree or higher in Marketing, Business Administration, or a related field.
- A Master's degree in Strategic Marketing, Brand Management, or Digital Business is a plus.
- Minimum 12 years of experience in senior marketing and sales roles.
- Proven track record in industries such as retail, automotive, spare parts, or related FMCG sectors.
- Strong leadership experience in managing large teams and driving omni-channel marketing initiatives.
