Specialist, Digital Communications (Mandarin speaker)

Specialist, Digital Communications (Mandarin speaker)

BASF Construction Chemicals UAE LLC
5-8 years
Not Specified

Job Description

Do you want to work with passionate teams, providing excellent business and digital services to the Asia Pacific region
Do you want an open, supportive, and caring working environment
Do you view your development needs seriously as we do
If YES, then take your career to the #NextLevel with BASF !
Objectives of the Position
  • Partner with businesses and functions across Asia Pacific countries including China, Taiwan & Hong Kong, for their digital communications needs
  • Support implementation of activities/campaigns on various online channels including website, intranet and social media platforms

Main Tasks
  • Plan and manage, measure and report performance of websites including joint online platforms, digital activities and campaigns, while working closely with countries, towards agreed KPIs.
  • Provide ongoing analysis, actionable insights and recommendations to optimize campaign performance on websites and social media channels.
  • Continuously improve on services by capturing and analyzing the appropriate social data/metrics and insights to further enhance the campaign results and achieve campaign's objectives.
  • Plan and provide ideas on website features, user journeys and user experience for both desktop and mobile users, support implementation, testing and review of the features.
  • Drive implementation of digital marketing campaigns covering segment planning, campaign setup on platform/ CRM system integration initiatives working closely with internal stakeholders and team lead.
  • Plan, and create content for social media, to engage the online community,
  • Responsible for social media monitoring and crisis management on various digital platforms.
  • Support the team's planning, implementation and monitoring of digital marketing strategies, campaigns, and projects, working closely with all stakeholders, whilst ensuring brand governance and adherence.
  • Share best practices, where applicable on website projects and social media campaigns.
  • Assist in the creation and editing of written, video and photo content.
  • Keep abreast of branding guidelines and ensure adherence, while also delivering creative content.

  • Education: Degree in Marketing/Business Studies / Mass Comms, Computer Science/Information Technology, Web and Multimedia Design or its equivalent
  • Working Experience: Experience in Corporate / Online Communications / Digital Marketing/ Digital Project Management (min 5 years). Has worked in a multinational company, PR agency. Specialist in digital and branding will be preferred
  • Technical & Professional Knowledge:
    - Strong command of simplified Chinese (Mandarin) in written and spoken form as well as a good command of English language.
    - Excellent research and writing skills-and the ability to create smart social content and a creative problem solver
    - Analytical skills are essential.
    - Experience using CMS systems, and MarTech platforms managing content on online and digital platforms and production for website.
    - Strong influencing skills and able to develop strong working relationships with stakeholders.
    - Strong project management and executional abilities.

BASF regional service hub has been established since 2005 in Kuala Lumpur. The regional service hub has approximately 700 employees and growing. Focused on being a competency and digitalization driven hub, it also provides quality functional and know-how services in the areas of finance, controlling, human resources, real estate and facilities management, communications, environmental, health and safety, procurement, import-export order management, and information services to BASF companies and affiliates in the Asia Pacific region. BASF also has two other regional hubs located in Berlin, Germany, and Montevideo, Uruguay that cover the Europe and Americas regions.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 110,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2020. Further information at www.basf.com.

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We are a leading chemical company, with the best teams developing intelligent solutions for our customers and for a sustainable future. Our success as a company relies on the engagement of our employees. We encourage our employees to develop their strengths, and we recognize their achievements. For you, this means a wide variety of job roles, and exciting opportunities for learning and career development.

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