Wavemaker | Associate Director, Integrated Planning

Description

Job title: Associate Director, Integrated Planning

Reporting to:Director,IntegratedPlanning

Location, Country: Bangkok, Thailand

3 best things about the job:

1. Be a part of the largest marketing services group in the world and work with a diverse group of people across our network.
2. Work on one of the most premium brands
3. Hone media skills and knowledge across a spectrum of channels/platforms, including traditional and digital, through interacting with our team of specialists.

About Wavemaker

We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers brand decisions and experiences through media, content, and technology.

We have one single attitude - Positive Provocation.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other's backs through our inclusive culture.

We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.

Our attitude of Positive Provocation is enabled by:

• The deep Knowledge we have of our clients business
• The confidence to Challenge what's gone before
• The Support to go further than we thought possible

Core Responsibilities:

• Develop and build relationships with clients, be a trusted advisor on account requirements.
• Responsible for overall campaign strategy, planning, implementation and post-campaign reviews for your set of brands.
• Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs.
• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
• Work with the team on competitive reporting and analysis.
• Propose and implement new planning approaches, ideas and product offerings.
• Support contractual discussions with key media vendors and trading commitments for the client.
• Keep a close ear to the ground on new opportunities to take to clients.
• Help guide and advise the wider team on best practices, innovation and work processes.
• Champion the growth and development of Agency services beyond media planning and buying.
• Work with internal specialist resources and group resources.
• Manage and develop your direct reports.

The Candidate:

• Experience at least 10 years or more in media/marketing industry.
• Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.
• Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.
• A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.
• Strong communication and presentation skills.
• Fluent English communication skills.

About Thailand

In a population of 69 million people, Thailand's mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with