Role & responsibilities

Sales Channel Campaign Strategy & Execution:
Own end-to-end campaign planning and execution across Agency, Banca, and Direct Marketing channels
Develop data-driven, high-impact sales campaigns to drive cross-sell, upsell, and new business growth
Align campaigns with frontline sales team objectives, ensuring seamless execution at branch and field levels
Performance Analytics & ROI Optimization:
Launch campaigns and track campaign effectiveness using sales data, customer responses, and channel feedback
Implement A/B testing, segment-based targeting, and performance-based refinements to improve conversion rates
Regularly review campaign KPIs and suggest enhancements for maximum impact
Stakeholder & Channel Partner Collaboration:
Work closely with frontline sales teams, regional heads, and branch leaders to ensure campaign adoption
Engage with product, marketing, and digital teams to design compelling sales enablement strategies
Coordinate with training and sales effectiveness teams to ensure campaign readiness across channels
Process Optimization & Campaign Automation:
Leverage automation tools and CRM systems to streamline campaign execution
Design SOPs for campaign rollouts, tracking mechanisms, and feedback loops
Implement best practices for campaign scalability and efficiency across physical sales touchpoints

Preferred candidate profile

7-12 years in life insurance sales with a strong focus on frontline sales campaign management

Key Skills

Sales Channel Expertise: Hands-on experience in managing campaigns for Agency, Banca, and Direct Marketing
Campaign Strategy & Execution: Strong understanding of campaign lifecycle, from conceptualization to performance analysis
Data-Driven Approach: Ability to analyse sales trends, customer insights, and campaign performance metrics
Stakeholder Management: Experience collaborating with senior sales leaders, marketing, product, and training teams
Tech & Automation Knowledge: Exposure to CRM tools, campaign automation platforms, and digital enablement for sales

Location:

Role based in Head Office. Requires travelling every month to various branches across the country

Role: Life Insurance - Other

Industry Type: Insurance

Department: BFSI, Investments & Trading

Employment Type: Full Time, Permanent

Role Category: Life Insurance

Education

UG: Any Graduate

PG: MBA/PGDM in Any Specialization

Deputy Manager / Manager (Channel Sales - Dealer /Distributor )

Channel Campaign Strategy Manager (Sales Channels Agency/ Banca/ DM)