Company Description

MULBERRYSOFT is a specialist in cross-platform software development, web application development, and R&D software development. Our expertise spans a wide range of advanced technologies to deliver innovative and customized solutions. Our team is committed to providing high-quality software that meets the unique needs of our clients. We focus on transforming ideas into cutting-edge solutions that drive success and efficiency.

We are now expanding into CRM Services specifically designed for Thai SMEs. Our team is committed to transforming ideas into cutting-edge solutions that drive business success and operational efficiency for our clients.

Role Description

This is a full-time, strategic role for our first Business Development Executive who will be instrumental in establishing and scaling our CRM Services division. You will work closely with the CEO to shape our go-to-market strategy, build our sales infrastructure, and drive revenue growth across two key product lines:

Custom Software Development (project-based services)
CRM Services (recurring revenue model - our new strategic focus)

The successful candidate will be responsible for the complete sales cycle—from identifying and qualifying prospects to closing deals and maintaining strategic client relationships. This role requires exceptional business acumen, consultative selling skills, and the ability to work autonomously in a growth-oriented environment.

Key Responsibilities:

Business Development & Sales (80%)

Develop and execute comprehensive business development strategies to achieve annual sales targets of THB 8-10M
Generate and maintain a robust sales pipeline valued at THB 8-12M through outbound prospecting, networking, and inbound lead management
Conduct needs assessments and solution presentations for Thai SME decision-makers
Negotiate contracts, close deals, and achieve quarterly revenue targets
Build and nurture long-term client relationships to ensure customer satisfaction and identify upsell opportunities

Strategic Contribution (20%)

Collaborate with Product Management to define CRM service packages, pricing strategies, and market positioning
Provide market intelligence and customer insights to inform product development roadmap
Develop sales collateral, case studies, and presentation materials
Participate in company-wide strategic planning and business development initiatives
Contribute to the development of scalable sales processes and methodologies

Qualifications

Required Qualifications:

Experience & Track Record:

3-5 years of demonstrated success in B2B sales within IT services, software development, or SaaS industries
Proven track record of consistently meeting or exceeding sales quotas (100%+ achievement)
Extensive experience selling to Thai SMEs with deal sizes ranging from THB 500,000 to THB 2,000,000
Strong understanding of software development processes and technology solutions

Skills & Competencies:

Exceptional communication and presentation skills in both Thai and English
Consultative selling approach with ability to understand complex business requirements
Strong negotiation and closing abilities
Self-motivated with hunter mentality and entrepreneurial mindset
Proficient in CRM systems and sales pipeline management
Ability to work independently and thrive in a dynamic, fast-paced environment

Personal Attributes:

Results-driven with strong accountability for targets
Strategic thinker with tactical execution capabilities
Adaptable and comfortable with ambiguity in a growth-stage company
Collaborative team player with leadership potential

Preferred Qualifications:

Bachelor's degree in Business Administration, Marketing, or related field
Experience with CRM platforms (Zoho, Salesforce, HubSpot) or business software implementation
Established network within Thai SME sectors (agriculture, food & beverage, manufacturing, wholesale/retail)
Previous experience in a startup or high-growth technology company
Familiarity with LINE Official Account ecosystem and digital marketing tools
Experience selling recurring/subscription-based services