JOB SUMMARY:

Responsible for leading and executing marketing activation for Absolute Siam brand, a unique and innovative retail concept under Siam Piwat. This role covers end-to-end marketing communication, brand storytelling, digital marketing, and event & promotion campaigns, with full ownership of execution and without direct team support. The position requires a hands-on marketer who can transform ideas into impactful campaigns that strengthen brand positioning and drive engagement with target audiences.

DUTIES AND RESPONSIBILITIES:

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Develop and implement marketing communication plans aligned with Absolute Siam's brand positioning and business goals.
Create brand storytelling and campaign narratives that highlight Absolute Siam's uniqueness and lifestyle identity.
Plan, manage, and execute marketing events, retail promotions, and activation campaigns to enhance traffic and customer engagement.
Lead digital marketing activities including content creation, social media, paid ads, and performance analysis to maximize awareness and conversions.
Manage the end-to-end campaign lifecycle from ideation, planning, and vendor coordination to on-ground execution and post-campaign reporting, without direct team support.
Build and maintain strong relationships with internal stakeholders, external agencies, and key partners to ensure campaign success.
Monitor and manage marketing budgets, ensuring cost-effective allocation and ROI achievement.
Measure, analyze, and report campaign performance, providing insights and recommendations for continuous improvement.

JOB SPECIFICATION:

Bachelor's or Master's degree in Marketing, Communications, Business, or related fields.
Minimum 5 years experience in marketing, preferably in retail, lifestyle, or fashion business.
Strong exposure to event management, digital marketing, and integrated brand campaigns.
Strong ability to conceptualize and deliver brand storytelling.
Hands-on execution skills with the ability to work independently without direct team report.
Solid analytical skills with capability to interpret campaign performance and business impact.
Strong interpersonal, negotiation, and vendor management skills.
Creative mindset with problem-solving ability, able to work under pressure.
Fluent in English (both written and spoken).

Marketing Activation Assistant Manager or Manager (Thai Designer Brand)