JOB SUMMARY:
Responsible for leading and executing marketing activation for Absolute Siam brand, a unique and innovative retail concept under Siam Piwat. This role covers end-to-end marketing communication, brand storytelling, digital marketing, and event & promotion campaigns, with full ownership of execution and without direct team support. The position requires a hands-on marketer who can transform ideas into impactful campaigns that strengthen brand positioning and drive engagement with target audiences.
DUTIES AND RESPONSIBILITIES:
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Develop and implement marketing communication plans aligned with Absolute Siam's brand positioning and business goals.
- Create brand storytelling and campaign narratives that highlight Absolute Siam's uniqueness and lifestyle identity.
- Plan, manage, and execute marketing events, retail promotions, and activation campaigns to enhance traffic and customer engagement.
- Lead digital marketing activities including content creation, social media, paid ads, and performance analysis to maximize awareness and conversions.
- Manage the end-to-end campaign lifecycle from ideation, planning, and vendor coordination to on-ground execution and post-campaign reporting, without direct team support.
- Build and maintain strong relationships with internal stakeholders, external agencies, and key partners to ensure campaign success.
- Monitor and manage marketing budgets, ensuring cost-effective allocation and ROI achievement.
- Measure, analyze, and report campaign performance, providing insights and recommendations for continuous improvement.
JOB SPECIFICATION:
- Bachelor's or Master's degree in Marketing, Communications, Business, or related fields.
- Minimum 5 years experience in marketing, preferably in retail, lifestyle, or fashion business.
- Strong exposure to event management, digital marketing, and integrated brand campaigns.
- Strong ability to conceptualize and deliver brand storytelling.
- Hands-on execution skills with the ability to work independently without direct team report.
- Solid analytical skills with capability to interpret campaign performance and business impact.
- Strong interpersonal, negotiation, and vendor management skills.
- Creative mindset with problem-solving ability, able to work under pressure.
- Fluent in English (both written and spoken).
