Key Responsibilities:

Consumer Research and Brand Strategy Development

Understands and interprets research methodologies and results to ensure timely, accurate and impactful insight as the basis for decision-making across core research studies for NAB brands:

Lead syndicated research studies, market data analysis and relevant competitor activities to highlight key trends as well as identifying both opportunities and challenges for NAB brands.
Manage internal stakeholders to utilize data and deliver detailed understanding of consumer insight and bespoke analysis of trends with recommendation.
Lead qualitative and quantitative research study and develop appropriate methodologies to answer business needs for NAB brands.
Lead internal research to answer ad hoc insight requests from marketing team.
Evaluate and interpret all information to find the key issues and suggest the possible actions to brand team including participate in key decision-making forums to achieve brand strategic direction.
Build a marketing dashboard that visualizes key performance indicators and complete competitive analysis to maintain our competitive advantages.
Monitor and track the overall market intelligence spend and responsible for contract and raising purchase orders.
Effectively manages day-to-day complexity with research agency and identify strong research partners with ensuring best performance.

Trade Strategy Development

Collate shopper insights and suggest improvements area with initiatives for trade marketing team to answer business needs.
Lead price and promotion analysis based on market data and relevant competitor activities to identify both channel opportunities and challenges.
Lead qualitative and quantitative research for shopper study with recommendation and category strategies.
Use trends and analysis to support channel strategies including strengthening relationship with trade partners.

Qualification:

Degree in marketing, economics, management or statistics
Previous experience in consumer insight or shopper insight in FMCG industry, experience in CLMV countries a strong plus
Solid knowledge in consumer research, retail audit data (preferably Nielsen, or retailer-based analytics)
Previous management experience in local and international research is preferred
Excellent command of written and spoken English
Excellent Excel and PowerPoint presentation skills

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