Position: F&B Marketing Manager

Location: InterContinental Phuket Resort

Department: Food & Beverage – Marketing & Sales Function

About The Role

We are looking for a highly driven and creative F&B Marketing Leader to elevate the visibility, storytelling, and commercial success of our world-class restaurants, bars, and culinary experiences.

This role works closely with the Director of Food & Beverage and Director of Marketing & Communications, responsible for shaping F&B branding, driving revenue through strategic campaigns, and creating theatrical concepts that make our venues truly In the Know.

You will bring our F&B concepts to life across local, national, and international markets—crafting innovative content that inspires guests and strengthens our position as one of Thailand's most iconic luxury resorts.

Key Responsibilities

Sales & Revenue Generation

Build sales strategies and drive F&B revenue through targeted promotions, loyalty programs (including IHG One Rewards dining offers), partnerships, and special events.
Identify and develop key sales leads from Phuket and Bangkok markets.

Brand & Marketing Leadership

Develop and grow F&B brands across Phuket, Thailand, and global markets.
Lead creative, digital, and traditional marketing campaigns for all F&B venues.
Create vibrant, theatrical storytelling and content that enhances guest experience and builds venue excitement.

Public Relations & Media

Coordinate PR activities, press events, media interactions, and influencer partnerships (in collaboration with MarCom).
Develop strong relationships with key media, industry partners, producers, and event organizers.

Guest & Community Engagement

Build and maintain long-term relationships with local communities, travel partners, event producers, and business networks.
Conduct client visits, familiarization trips, and site inspections.

Market Research & Competitive Analysis

Monitor market trends, competitor activities, and industry best practices.
Evaluate the effectiveness of promotions and adjust strategies to maximize ROI.

Team Collaboration

Provide coaching and support to sales team members and new hires.
Work closely with F&B management, operations, digital marketing, and hotel leadership.

Qualifications

Bachelor's Degree in Marketing, Sales, Business, Hospitality, or related field.
2+ years of experience in Sales & Marketing, Digital Marketing, preferably in hotels, F&B concepts, lifestyle brands, or luxury environments.
Strong communication skills in English; Thai language is an advantage.
Creative mindset with strong understanding of F&B trends, social media dynamics, and guest experience.
Ability to work independently, manage multiple projects, and perform under pressure.
Strong knowledge of Phuket market preferred.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job We'll never know unless you hit the Apply button. Start your journey with us today.

Junior F&B Manager

F&B Marketing Manager