Key Responsibility:

1) Category Strategy & Planning

Develop and execute HBA strategies that accelerate online growth, strengthen customer perception, and elevate brand presence on Lotus's App, marketplaces and others.
Analyze market trends, customer behavior, competitive landscape, and platform data to identify growth opportunities and assortment gaps.
Partner with Marketing, Operations, and UX/UI to deliver a seamless and relevant online shopping experience.

2) Assortment, Navigation & E2E Experience

Curate and structure the HBA assortment to enhance product discovery and navigation, ensuring customers easily find relevant, new, and exclusive items.
Improve the end-to-end online experience through better content quality, search relevance, attribute mapping, filtering, ranking, and product grouping to increase engagement and conversion.

3) Online Promotion & Campaign Planning

Plan and execute online-driven HBA campaigns to boost visibility and conversion.
Collaborate with Marketing and media teams to drive traffic and amplify new/exclusive items through in-app exposure and audience targeting.

4) Vendor & Supplier Management

Manage and strengthen partnerships with key HBA brands across Beauty, Personal Care, Hair, Oral Care, Wellness, and Hygiene.
Negotiate commercial terms (JBP, trade support, exclusives, campaign funding) to maximize category profitability.
Review supplier performance regularly and drive alignment to online/O2O growth objectives.

5) Online Performance Monitoring & Insights

Track sales, conversion funnel metrics, stock health, supply readiness, and online visibility
Evaluate competitiveness vs market and propose corrective actions to close gaps.
Provide weekly/monthly reports with insights and recommendations to accelerate category performance.

6) Cross-functional Collaboration (O2O Alignment)

Work closely with cross-functional teamsincluding Offline Merchandising, Supply Chain, Warehouse, Finance, and Platformto deliver a seamless omni-channel experience, with Lotus's own online channels as the core engine to serve customers end-to-end.
Act as the key connector between offline and online teams to ensure alignment on assortment, pricing, promotions, and vendor strategyenabling a consistent, frictionless customer journey across O2O and omni touchpoints.

Qualifications:

Strong category management and commercial acumen with the ability to drive sales growth, margin, and competitiveness in Health & Beauty.
Solid experience in online and O2O category management, with clear understanding of omni-channel dynamics.
Deep understanding of customer journey, navigation, product discovery, and conversion optimization on e-commerce platforms.
Data-driven mindset with the ability to analyze sales performance, CVR, traffic, search data, EMI, and NPD insights to identify opportunities.
Strong capability in assortment planning, pricing strategy, and SKU optimization for online channels.
Proven ability to plan and execute online campaigns and promotions to drive visibility, traffic, and conversion.
Effective vendor and brand management skills, including negotiation of JBPs, rebates, trade support, and campaign funding.
Strong cross-functional collaboration skills to align Marketing, Media, UX/UI, Supply Chain, Finance, Platform, and Offline teams.
Hands-on execution mindset with strong ownership, prioritization, and sense of urgency in a fast-paced environment.
Clear communication and stakeholder management skills, with the ability to present insights and recommendations to senior management.

CP AXTRA | Lotus's

CP AXTRA Public Company Limited.

Nawamin Office: Buengkum, Bangkok 10230, Thailand

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