About LEARN Corporation & EduSmith

LEARN Corporation is Thailand's leader in lifelong-learning EdTech. Guided by our conviction that learning opportunities can improve one's quality of life, we harness technology to design engaging, age-inclusive learning experiences that help people develop new skills, achieve ambitious goals, and pass on good things to others—advancing Thai society together. Our dream is to serve as a private ministry of education, upgrading education nationwide and preparing every learner for the future.

EduSmith, a key member of LEARN ecosystem, is a study-abroad consultancy staffed by advisors and teachers who have graduated from leading universities in the United States and United Kingdom. We deliver test-preparation courses and personalized guidance for students seeking admission to boarding schools, undergraduate programs, and graduate degrees overseas. Believing in each learner's unique, long-term potential, EduSmith tailors every program to individual interests, abilities, and goals.

We are seeking a highly motivated and data-driven Digital Marketing Officer to join our dynamic team. This role is perfect for a Performance Specialist who thrives on optimization and strategic thinking. You will be responsible for defining, launching, and managing the success of our digital campaigns, working closely with cross-functional teams—including Content and Sales—to ensure our marketing efforts attract high-quality leads and drive sustainable growth.

Join us and help students shape their futures.

What You'll Drive

Execute & Optimize: Take a hands-on approach to managing and deploying ads across Meta, Google Ads, and TikTok, ensuring high performance and efficiency.
Lead Generation Growth: Drive a 20% increase in Quality Leads while maintaining an optimal balance between Performance, Brand Awareness, and Engagement.
Strategic Optimization: Implement advanced tactics such as CBO (Campaign Budget Optimization), Audience Funneling, and A/B testing to lower CAC and maximize ROAS.
Data-Driven Insights: Analyze campaign performance and create insightful daily, weekly, and monthly reports using Looker Studio or Data Studio.
Proactive Collaboration: Work closely with Product Marketing, Sales, and Content teams to uncover customer pain points and translate them into winning ad strategies.
Performance Monitoring: Maintain strong ownership by consistently monitoring ad performance to ensure all campaigns run smoothly and meet business targets.

What You'll Bring

1–2 years of proven experience in managing Digital Ads (specifically Meta and Google Ads).
Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
Expert hands-on skills in ad platforms and reporting tools like Looker Studio/Data Studio.
A strong logical mindset for A/B testing and a proactive Optimization Sense to constantly improve campaign results.
Deep understanding of Digital Marketing Strategy, not just buying media, but knowing how to target and convert.
Strong communication skills and the ability to exchange insights with cross-functional teams to drive collective success.
Previous experience managing ads for premium products/services or a proven track record of significantly reducing CAC/increasing ROAS.

Digital Marketing Officer (EduSmith)