Key Responsibilities

1. Partnership, Campaign & Revenue Development

Identify, negotiate, and secure partners across key categories (Travel, F&B, Health & Wellness, and Lifestyles), to offer member benefits on loyalty program.
Develop partnership proposals covering privilege exchange, commercial models, barter deals, sponsorship, and affiliate/revenue models to drive redemption rate, CARAT burn, member experience and engagement in loyalty ecosystem, and revenue generation.
Initiate and execute yearly, thematic, and seasonal campaigns, continuously optimizing mechanics to improve acquisition, redemption, and overall performance.

2. Privilege & Reward Management

Oversee end-to-end management of privileges and rewards, ensuring quality, readiness, and strong member satisfaction across all membership tiers.
Manage key privilege assets (e.g., lounge, limousine) and ensure optimal utilization.
Source and manage partners/suppliers to achieve appropriate cost, quality, and member value.

3. Loyalty Backend & Reward Setup (POWER PASS Platform)

Set up and manage rewards within POWER PASS admin portal, ensuring accuracy of mechanics, CARAT cost, coupon inventory, and redemption flows.
Coordinate with relevant teams to ensure rewards are correctly configured, tested, and ready prior to campaign launch.
Monitor backend performance and resolve issues related to reward setup, availability, and user experience.

4. Cross-functional Collaboration & Campaign Execution

Lead end-to-end campaign execution across POWER PASS website and on-ground activations, ensuring timeline alignment and launch readiness.
Work closely with marketing activation team to support seasonal campaigns, including reward sourcing, system setup, and partner coordination for booths/activations.
Develop clear MARCOM briefs for reward campaigns, ensuring offers are positioned to drive a successful conversion.
Work with promotion team regarding privilege offers to partners.
Review and validate creatives/artwork to ensure alignment with campaign objectives and readiness for launch.

5. Customer Journey & Experience Design

Design customer journeys for both rewards redemption and member acquisition, ensuring a seamless and engaging experience across touchpoints.
Collaborate with MARCOM team, Marketing Automation team, and relevant teams to align communication flow.

6. Budget Management

Manage and control owned campaign budget, ensuring efficiency and ROI.
Drive CARAT utilization across internal and external partners, optimizing burn rate and redemption experience.

7. Documentation & Paperwork Handling

Manage documentation including internal memos, MOUs, NDAs, and campaign confirmation letters in collaboration with legal teams.
Ensure operational accuracy and compliance across all executions.

8. Privileges and Rewards Report Analysis

Monitor campaign performance, analyze engagement, redemption, while recommend improvements.

Qualifications

Bachelor's degree in Marketing, Business Administration, or related fields.
3–5 years of experience in partnership, loyalty programs, marketing, or related areas.
Experience in loyalty programs or point-based systems (e.g., CARAT) is a strong advantage.
Strong negotiation, communication, and stakeholder management skills.
Detail-oriented.
Creativity to be applied with campaign mechanics.
Fluent in English (written and spoken).
Strong presentation skills and ability to develop compelling, commercial proposals.
Detail-oriented, proactive, and able to manage multiple priorities.
Strong analytical thinking and problem-solving skills.
Energetic, agile, and able to work effectively in cross-functional teams.

Assistant Marketing Partnership Manager