Regional Sales Manager (SEA)

Location: Thailand (Remote / Home‑Based; willing to travel for client visits across SEA)

Industry: Packaging | FMCG | Consumer Products | Flexible Films

Budget: Up to 170,000 THB/month (base salary, excluding other benefits)

Business Overview

Our client operates within the flexible packaging and specialty films industry, supplying high‑performance material solutions to converters, brand owners, and end‑users across the FMCG and consumer goods sectors.

The company is part of an international manufacturing group with strong technical expertise, in‑house R&D capabilities, and an established presence across Asia. Its product portfolio supports a wide range of applications for food, household, personal care, and industrial packaging, with a growing focus on value‑added and specialty film solutions.

As part of its continued expansion in Southeast Asia, the organization is strengthening its regional commercial team to drive market penetration, portfolio diversification, and long‑term customer partnerships.

Role Purpose

We are seeking an experienced Business Development / Regional Sales Manager to drive revenue growth and market expansion across Southeast Asia, with Thailand as the operational base.

This is a commercially driven role responsible for developing new business, managing key customers, and expanding the company's presence with converters, distributors, traders, and end‑users. The position requires a strong balance of strategic sales planning, hands‑on customer management, and technical‑commercial understanding.

Key Responsibilities:

Develop and execute sales and business development strategies to grow revenue and market share across assigned SEA markets
Build and maintain close relationships with existing customers, ensuring high service levels and long‑term partnerships
Identify new business opportunities, leads, and untapped markets, including portfolio diversification and new product introduction
Manage the full sales cycle, from pricing and negotiation to order processing, delivery coordination, and payment collection
Collaborate with internal teams (R&D, Technical Service, Customer Service, Supply Chain, Finance) to support customer requirements and commercial execution
Forecast monthly demand and contribute to sales planning, budgeting, and performance tracking
Monitor market trends, competitor activity, and customer feedback to inform commercial strategies
Provide basic technical and application knowledge to customers regarding product performance and solutions
Prepare regular sales reports, forecasts, and market intelligence updates for management
Support sustainability, quality, and business‑management compliance within the scope of responsibility

Requirements:

Bachelor's degree or higher; preference for Engineering, Technical, or related disciplines
Minimum 7 years of experience in senior sales or business development roles within packaging, flexible films, or related industries
Prefer someone who has experience in handling the SEA Market
Willing to work under contract basis
Open for only Thai local citizen
Strong exposure to converter, distributor, and end‑user sales models
Proven ability to operate independently from a regional or home office
Solid commercial acumen with strong negotiation and relationship‑management skills
Comfortable working across cultures and regional markets
Fluent English communication skills (spoken and written)
Willingness to travel regularly for customer and market development activities

Regional Sales Manager SEA