Key Responsibility:

Lead full-year Online and OMNI Campaign & Trade Plan for Lotus's App and O2O business
Develop campaign strategies to drive sales, traffic, acquisition, retention, and basket growth
Initiate and oversee campaign planning including pricing, promotion mechanics, vouchers, coupons, and CRM activities
Translate trade marketing and campaign briefs into actionable execution plans; communicate clearly with platform operation, work end to end process for campaign execution
Delegate execution to team members while ensuring timeline, quality, and business impact
Release promotional updates for coupons mechanic, including barcodes, mechanics, and other related campaign details.
Develop new promotion features and app functionalities to improve customer experience and campaign performance
Monitor campaign performance through ROAS, sales uplift, conversion, and customer insights
Lead post-mortem analysis and translate findings into future improvement plans
Collaborate with Commercial, Marketing, Operations, Product, CRM, Finance, and Store teams
Develop new promotion features and app functionalities to improve customer experience and campaign performance
Lead and develop team capability, governance, and execution standards
Answer complaint case from CS team escalated
Handle ad-hoc assignments and urgent requests across teams and platforms (e.g., Email, LINE, Microsoft Teams).

Qualifications:

Campaign and Trade marketing from E-Commerce business
Commercial from E-commerce business
Key account from Marketplace
Problem solving and critical thinking
Communication and presentation skill
Analytical and logical thinking, Proficient in Power BI, Excel, and data-driven planning
Project management
Time management and work prioritization
Be able to work in dynamic, fast-paced work environment and be able to handle pressure and challenging target
Strong experience in OMNI and Online campaign strategy
Strong analytical skills with experience in ROAS and campaign performance evaluation
Strong leadership, stakeholder management, and presentation skills
Retail, FMCG, or e-commerce experience preferred

CP AXTRA | Lotus's

CP AXTRA Public Company Limited.

Nawamin Office: Buengkum, Bangkok 10230, Thailand

By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy.

Division Manager - O2O Campaign and Trade Plan