Key Responsibility:
- Lead full-year Online and OMNI Campaign & Trade Plan for Lotus's App and O2O business
- Develop campaign strategies to drive sales, traffic, acquisition, retention, and basket growth
- Initiate and oversee campaign planning including pricing, promotion mechanics, vouchers, coupons, and CRM activities
- Translate trade marketing and campaign briefs into actionable execution plans; communicate clearly with platform operation, work end to end process for campaign execution
- Delegate execution to team members while ensuring timeline, quality, and business impact
- Release promotional updates for coupons mechanic, including barcodes, mechanics, and other related campaign details.
- Develop new promotion features and app functionalities to improve customer experience and campaign performance
- Monitor campaign performance through ROAS, sales uplift, conversion, and customer insights
- Lead post-mortem analysis and translate findings into future improvement plans
- Collaborate with Commercial, Marketing, Operations, Product, CRM, Finance, and Store teams
- Develop new promotion features and app functionalities to improve customer experience and campaign performance
- Lead and develop team capability, governance, and execution standards
- Answer complaint case from CS team escalated
- Handle ad-hoc assignments and urgent requests across teams and platforms (e.g., Email, LINE, Microsoft Teams).
Qualifications:
- Campaign and Trade marketing from E-Commerce business
- Commercial from E-commerce business
- Key account from Marketplace
- Problem solving and critical thinking
- Communication and presentation skill
- Analytical and logical thinking, Proficient in Power BI, Excel, and data-driven planning
- Project management
- Time management and work prioritization
- Be able to work in dynamic, fast-paced work environment and be able to handle pressure and challenging target
- Strong experience in OMNI and Online campaign strategy
- Strong analytical skills with experience in ROAS and campaign performance evaluation
- Strong leadership, stakeholder management, and presentation skills
- Retail, FMCG, or e-commerce experience preferred
CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand
By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy.
