About the Role

This role sits at the intersection of marketing, sales and operations. The most suitable candidate is a Sales and Marketer hybrid practioner who has hands-on experience leading these functions and teams to achieve high growth performance in a startup to scaleup phase.

Reporting directly to the General Manager, you will be responsible for full funnel conversion; From building inbound/outbound pipelines to lead scoring and designing e-commerce flows to enable online sales. Our primary target market are SMEs and startups that need cross-border payment solutions, company incorporation, accounting and tax services across Asia and Europe.

Key Responsibilities

Funnel Conversion Strategy & Execution

Define, implement & own a conversion strategy designed to increase Leads, Revenues and Conversion rates (KPI) through a deep understanding of our customers & their purchasing journey across all channels/touch-points*; E.g.: Website, CRM, WhatsApp, Paid Ads, LinkedIn, etc.*
Design a modern-day full funnel process & its workflows; From designing lead scoring framework to handoff protocols, or evergreen funnel optimizations. Covering both off and online sales (i.e.: e-commerce flow).
Oversee Lead Nurturing campaigns*; E.g.: E*-commerce Optimizations or Cold Lead Nurturing campaigns)
Provide monthly reports on pipeline and channel performance to leadership; including KPIs across the funnel (E.g.: MQLs, SQLs, Full-funnel conversion rates and Client Acquisition Cost (CAC)
Use predictive analytics to provide a weekly forecast on leads, clients & revenues to proactively steer the team's day-to-day operations.

Sales Content & Collateral

Create and maintain a library of sales and conversion assets: (E.g.: pitch decks, email cadences, one-pagers, Whatsapp sales scripts, battle cards, email templates, and objection-handling guides)
Ensure all collateral is tailored to Statrys's Ideal Customer Profile (ICP) and buying stages - geared for increasing conversion.
Work with marketing and product teams to translate features and value propositions into compelling narratives for new acquisition, renewals and cross-selling.
Keep materials up to date as products, pricing, and competitive landscape evolve.
Work with UX and tech teams to continuously improve conversions on automated e-commerce sales flows.

Process, Workflows & Sales Tech Stack

Work closely with marketing & sales to refine existing processes & workflows across the full tech stack (E.g.: HubSpot, Aircall, Calendly, Whatsapp, GA4, Statrys-owned platforms, etc. leads.)
Work closely with the Data & CRM Manager for Sales tech stack integrations to ensure a seamless workflow design to improve conversion and Sales-to-Ops handover.
Own and configure all HubSpot matters; from building pipelines, automation, email sequences, task assignments, and notifications for sales & operational teams.
Lead the Process & workflow optimizations by identifying operational gaps and providing solutions to close these gaps.
Design, implement and own the lead scoring framework to ensure scores help sales focuses on the highest-value opportunities & for marketing to focus on generating more high-quality.

Qualification

Minimally 5+ years of experience in lead generation, growth, sales operations, or sales enablement — ideally in a B2B SaaS, e-commerce or fintech environment.
Proven track record of building a lead generation or sales enablement function from scratch.
Deep hands-on experience with HubSpot CRM (sequences, workflows, reporting, lead scoring).
Strong understanding of inbound, outbound and paid acquisition levers (Google Ads, LinkedIn Ads) and how they feed the sales funnel.
Experience creating high-quality sales content: decks, battle cards, playbooks, and training materials.
Comfortable working cross-functionally with marketing, sales, data and leadership teams.
Structured, autonomous, and results-driven — able to operate with minimal oversight while keeping leadership informed.

About Statrys

Founded in 2019, Statrys is a fast-growing fintech company with operations in Hong Kong, Singapore, Bangkok, and Paris. We provide a suite of digital services — payment solutions, company incorporation, and accounting — built for modern, cross-border businesses.

As Statrys continues to scale across multiple jurisdictions and expand its product offering, our leads management has become a critical pillar to sustaining growth in the organization. We're looking for a senior commercial leader to build and own the lead generation and sales enablement functions - From strategy to exécution, ensuring our sales teams are equipped with the right processes, tools, content, and training to win !

Head of Growth & Sales Enablement

Head of Growth