The Sales Data Analytics & Strategy Lead - Retail F&B role offers an opportunity to shape menu performance and sustainable revenue growth for a fast-growing food and beverage brand with a strong retail footprint in Singapore. The position will use customer insights, sales data, market trends, and profitability analysis to identify growth opportunities, optimise menu architecture, and recommend promotional strategies that strengthen customer value and business performance. Working closely with Marketing, Operations, Product Development, Supply Chain, and senior management, the role will translate commercial insights into actionable strategies as the business continues to evolve.

Responsibilities

Menu Performance & Commercial Analytics

Analyse menu sales performance, product mix, contribution margins, and profitability to identify growth opportunities
Monitor and evaluate item-level performance throughout the menu lifecycle
Conduct post-launch reviews to assess the effectiveness of new menu items and promotions
Translate sales and operational data into actionable recommendations for revenue and margin improvement

Menu Strategy & Optimisation

Develop recommendations on menu structure, product placement, pricing, and promotional strategies
Identify opportunities to improve sales performance through bundling, upselling, value meals, and limited-time promotions
Support menu engineering initiatives aimed at maximising profitability and customer appeal
Ensure menu offerings remain aligned with consumer preferences and commercial objectives

Cross-functional Collaboration

Partner with Marketing, Product Development, Operations, and Supply Chain teams to support menu launches and enhancements
Provide commercial insights to support decisions on promotions, pricing, and product innovation
Ensure recommendations balance customer demand, operational feasibility, and business performance

Market & Consumer Insights

Monitor industry trends, competitor activity, and consumer behaviour to identify emerging opportunities
Conduct market and competitive analysis to strengthen menu relevance and competitiveness
Gather insights from customer feedback and sales trends to support product and marketing strategies

Reporting & Performance Monitoring

Develop dashboards and reports to track menu performance, category trends, and sales effectiveness
Present findings and recommendations to key stakeholders and management teams
Establish key performance indicator frameworks to monitor menu productivity and promotional success

Requirements

3â€5 years of experience in category management, menu planning, menu analytics, product marketing, merchandise planning, trade marketing, or a related commercial role
Strong analytical mindset with the ability to translate data into business recommendations
Experience within food and beverage, retail, fast-moving consumer goods, food service, or consumer-facing industries is highly regarded
Advanced proficiency in Excel experience with Power BI, Tableau, or similar analytics tools would be an advantage
Strong understanding of pricing, promotions, assortment planning, and sales performance metrics
Excellent stakeholder management and communication skills
Ability to perform effectively in a fast-paced, cross-functional environment
Commercially driven approach with a strong focus on revenue growth and profitability improvement

About the company

A fast-growing food and beverage company with an established presence in the consumer retail market. The organisation manages customer-facing dining brands and emphasises customer experience, quality, safety, agility, and collaboration across its operations.

JAC Recruitment Pte. Ltd.
EA Licence: 90C3026
EA Personnel Name: Chen Pinru
EA Personnel: R25130085

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