Sales Data Analytics & Strategy Lead - Retail F&B

The Sales Data Analytics & Strategy Lead - Retail F&B role offers an opportunity to shape menu performance and sustainable revenue growth for a fast-growing food and beverage brand with a strong retail footprint in Singapore. The position will use customer insights, sales data, market trends, and profitability analysis to identify growth opportunities, optimise menu architecture, and recommend promotional strategies that strengthen customer value and business performance. Working closely with Marketing, Operations, Product Development, Supply Chain, and senior management, the role will translate commercial insights into actionable strategies as the business continues to evolve.

Responsibilities

• Menu Performance & Commercial Analytics

• Analyse menu sales performance, product mix, contribution margins, and profitability to identify growth opportunities

• Monitor and evaluate item-level performance throughout the menu lifecycle

• Conduct post-launch reviews to assess the effectiveness of new menu items and promotions

• Translate sales and operational data into actionable recommendations for revenue and margin improvement

• Menu Strategy & Optimisation

• Develop recommendations on menu structure, product placement, pricing, and promotional strategies

• Identify opportunities to improve sales performance through bundling, upselling, value meals, and limited-time promotions

• Support menu engineering initiatives aimed at maximising profitability and customer appeal

• Ensure menu offerings remain aligned with consumer preferences and commercial objectives

• Cross-functional Collaboration

• Partner with Marketing, Product Development, Operations, and Supply Chain teams to support menu launches and enhancements

• Provide commercial insights to support decisions on promotions, pricing, and product innovation

• Ensure recommendations balance customer demand, operational feasibility, and business performance

• Market & Consumer Insights

• Monitor industry trends, competitor activity, and consumer behaviour to identify emerging opportunities

• Conduct market and competitive analysis to strengthen menu relevance and competitiveness

• Gather insights from customer feedback and sales trends to support product and marketing strategies

• Reporting & Performance Monitoring

• Develop dashboards and reports to track menu performance, category trends, and sales effectiveness

• Present findings and recommendations to key stakeholders and management teams

• Establish key performance indicator frameworks to monitor menu productivity and promotional success

Requirements

• 3â€5 years of experience in category management, menu planning, menu analytics, product marketing, merchandise planning, trade marketing, or a related commercial role

• Strong analytical mindset with the ability to translate data into business recommendations

• Experience within food and beverage, retail, fast-moving consumer goods, food service, or consumer-facing industries is highly regarded

• Advanced proficiency in Excel experience with Power BI, Tableau, or similar analytics tools would be an advantage

• Strong understanding of pricing, promotions, assortment planning, and sales performance metrics

• Excellent stakeholder management and communication skills

• Ability to perform effectively in a fast-paced, cross-functional environment

• Commercially driven approach with a strong focus on revenue growth and profitability improvement

About the company

A fast-growing food and beverage company with an established presence in the consumer retail market. The organisation manages customer-facing dining brands and emphasises customer experience, quality, safety, agility, and collaboration across its operations.

JAC Recruitment Pte. Ltd.
EA Licence: 90C3026
EA Personnel Name: Chen Pinru
EA Personnel: R25130085

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