About Us
Location: Silom Office (BTS Saint Louis / Chong Nonsi / Surasak)
Workdays: Monday – Friday | 9:00 AM – 6:00 PM
Ripples is Thailand's leading TikTok and social commerce agency, ranked #1 in GMV out of 300+ partners. We provide end-to-end social commerce solutions—from strategy and content creation to live selling and performance marketing—primarily across TikTok Shop, Shopee, and Lazada.
In just one year, we've scaled from 20 to 200 people, partnering with top local and global brands to shape the future of how products are discovered and sold online.
The Role
As an Account Director (Social Commerce), you will lead strategic client partnerships and oversee a portfolio of brands focused on social commerce growth across platforms such as TikTok Shop, Shopee, and Lazada.
You will be responsible for driving commercial performance, leading cross-functional execution teams, and ensuring strong client satisfaction while scaling sustainable business growth. This role requires a strong understanding of live commerce, content-driven sales, creator ecosystem, platform campaigns, and performance marketing within the fast-moving social commerce landscape.
This is a leadership role for someone who combines strong business acumen, operational management, strategic thinking, and client leadership in a fast-paced agency environment.
Key Responsibilities
- Act as the strategic lead and primary contact for key social commerce clients and brand partners.
- Build and maintain strong long-term client relationships to ensure business growth and client retention.
- Develop and present strategic recommendations to improve social commerce performance, sales growth, and platform competitiveness.
- Lead business reviews, campaign planning, and quarterly growth discussions with clients.
- Drive overall account revenue, NMV growth, profitability, and commercial performance across assigned accounts.
- Monitor sales performance, conversion metrics, live commerce performance, campaign effectiveness, and marketplace KPIs.
- Identify growth opportunities, optimization plans, and business expansion strategies for clients.
- Collaborate with internal teams to maximize business outcomes and operational efficiency.
- Lead and mentor a team of Account Managers, Associates, and Executives to achieve business objectives and service excellence.
- Set performance expectations, KPIs, and development plans for the team.
- Foster a high-performance, collaborative, and solution-oriented working culture.
- Support talent development, succession planning, and capability building within the team.
- Work closely with internal teams including:
- Live Streaming Production
- Creative & Content
- Media Buying
- Affiliate & KOL
- Marketplace Operations
- Graphic Design
- Fulfillment & Customer Service
- Ensure seamless coordination and timely execution of campaigns, live selling activities, and platform initiatives.
- Develop integrated social commerce strategies aligned with client objectives and platform trends.
- Support major campaign planning including mega campaigns, seasonal activations, product launches, and creator collaborations.
- Monitor industry trends, competitor activities, and platform updates to identify new opportunities.
- Handle client escalations, operational challenges, and performance issues with professionalism and urgency.
- Provide strategic solutions and business recommendations to maintain service quality and client confidence.
Qualifications & Skills
- Bachelor's degree in Marketing, Business Administration, Communication Arts, or related fields.
- Minimum 5–8 years of experience in account management, social commerce, e-commerce, digital marketing, media agency, or related industries.
- Proven experience managing key accounts and leading teams in agency or commerce environments.
- Strong understanding of TikTok Shop, Shopee, Lazada, live commerce, affiliate ecosystem, and social commerce operations.
- Strong commercial mindset with ability to drive revenue growth and client business performance.
- Excellent project management and stakeholder management skills.
- Data-focused with strong analytical and reporting capabilities.
- Advanced Microsoft Excel and business presentation skills.
- Strong communication, negotiation, and presentation skills.
- Able to work effectively in a fast-paced and dynamic environment.
- Good command of English communication.
