Job Description
Responsibilities
About the Team
The TikTok Small and Medium Business (SMB) team drives regional growth by helping advertisers unlock the full potential of our platform. We are a team of agile, results-oriented consultants dedicated to building long-term client success. We value operational excellence, a can-do spirit, and individuals who thrive on transforming complex business challenges into scalable advertising solutions.
Responsibilities
- Strategic Consultation: Deep-dive into client business models and directions to translate high-level goals into actionable TikTok advertising opportunities
- Portfolio Management: Manage a designated book of business to exceed quarterly revenue and product adoption targets
- Performance Analysis: Analyze fundamental revenue and commercial metrics to optimize campaign performance and drive client ROI
- Relationship Excellence: Build win-win partnerships by influencing stakeholders and providing strategic guidance on platform best practices
- Operational Ownership: Oversee the full lifecycle of ad campaigns, ensuring compliance with policies while maintaining high accountability for client retention
- Cross-Functional Collaboration: Partner with internal teams (Ads Policy, Product, Finance) to streamline operations and resolve client challenges proactively
Qualifications
Minimum Qualifications
- 3+ years in digital advertising, account management, client-facing commercial roles
- Strong business background with the ability to interpret commercial metrics and data trends effectively
- Familiarity with Ads platform and other social media advertising tools
- Proven track record of managing client relationships and achieving revenue targets
- Fluency in Mandarin (written and spoken) is required to collaborate with stakeholders and clients in Chinese-speaking markets
- High degree of accountability and ownership; proven ability to perform as an exceptional individual contributor
- Strong negotiation skills with a win-win mindset to convince and align with client objectives
Preferred Qualifications
- Deep understanding of the E-commerce landscape and social media advertising tools
- Data-driven approach to problem-solving with the ability to navigate rapidly changing environments
- A can-do attitude that challenges the status quo to improve internal processes and client outcomes
- Ability to translate complex technical or platform-specific data into clear, strategic business insights for non-technical stakeholders
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
- Excellent cross-functional collaboration skills, with a track record of working effectively across departments to achieve common goals
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
