Ad Optimization Specialist

Company Description

Above and Beyond Agency is dedicated to crafting innovative and engaging digital experiences, focused on enhancing brand growth and social potential. Our team of strategists, designers, producers, and technologists collaborate to develop forward-thinking ideas grounded in consumer behavior and the digital space. We specialize in multi-platform strategies that seamlessly blend on- and offline experiences for a cohesive representation of our clients brands. Our mission is to partner with brands to help them thrive and build meaningful connections with their audiences.

Role Description

This is a full-time, on-site role for an Ad Optimization Specialist located in the Bang Na district. The Ad Optimization Specialist will be responsible for;

• Creating Ads on designated platforms e.g. Facebook, TikTok, X
• Analyzing ad performance, implementing optimization strategies,
• Managing campaigns to achieve maximum effectiveness and ROI.

Key tasks include data analysis, monitoring and improving ad effectiveness, collaborating with various teams to align campaigns with brand and business goals, and reporting metrics to stakeholders. The specialist will also contribute to project management processes, ensuring smooth execution of advertising initiatives.

Qualifications

• Strong Analytical Skills and Data Analysis capabilities to assess campaign performance and make data-driven optimizations
• Excellent Communication skills to collaborate with team members and stakeholders effectively
• Expertise in Optimization strategies to maximize advertising ROI and results
• Project Management skills to organize, execute, and oversee campaign initiatives from start to finish
• Familiarity with advertising platforms and tools, as well as the ability to learn and adapt to new technologies quickly
• Ability to work in a fast-paced, team-oriented environment and meet deadlines
• Previous experience in ad operations, digital marketing, or a related field is an advantage
• Bachelor's degree in Marketing, Advertising, Business, or a related discipline

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