Develop and implement communication plans tailored to clients e-commerce goals and target audiences.
Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.
Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.
Short Video Production
Conceptualize, script, and coordinate to produce short videos that showcase our clients products and services.
Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.
Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.
Live Streaming Marketing
Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.
Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.
Analyze live streaming performance data and adjust strategies for maximum ROI.
Influencer And Affiliate Management
Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.
Identify and establish relationships with influential figures in e-commerce platforms and social platforms.
Coordinate with influencer and affiliate partners to promote our clients campaigns effectively.
Reports
Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.
Administrative
Create accurate quotations, and invoices for marketing team products/services.
Monitor outstanding debts and follow up with clients for timely payments.
Assist in payment collection and send payment reminders.
Organize legal documents (e.g., vendor agreements, NDAs).
Maintain a filing system for physical and digital records.
Key Requirements
Bachelor's degree in Marketing, Communications, or a related field.
Minimum of 2 years of experience in Influencer Marketing or KOL Management.
Strong understanding of influencer marketing, KOL engagement, and social media trends.
Creative mindset to develop engaging and compelling video content.
Excellent communication and coordination skills.
Ability to analyze data and generate performance reports.
Proficiency in Microsoft Office, Google Sheets, and Google Slides.
Creative and adaptable mindset with a flexible approach to work.
Detail-oriented and well-organized in managing multiple projects.
