About The Team
We are seeking a Local Online Marketing Specialist to lead Install performance, reporting, execution, and key initiatives under the Install objective. This role is central to driving user acquisition growth by managing campaign operations end to end from planning and creative briefing to optimization and reporting, while collaborating closely with the team lead and regional OM team.
The ideal candidate is analytical, proactive, and thrives in a fast-moving environment where precision, ownership, and cross-functional coordination are key to success.
Job Description
- Monitor, analyze, and optimize Install campaign performance across platforms (Google, TikTok, Facebook, Third-party etc.).
- Build and maintain weekly and monthly reports to track installs, CPI, Register, Cost per Register, New Buyers, CAC, MAU growth, and other KPIs.
- Identify performance gaps and recommend actionable optimizations to improve efficiency and outcomes.
- Coordinate daily campaign operations with the regional OM team, ensuring smooth execution.
- Prepare and submit creative briefs for Install campaigns.
- Collaborate with internal stakeholders (Graphic Design, BI, Local Marketing and Regional OM) to align execution with Install objectives.
- Support and manage new initiatives not limited to installs, pilot tests, and optimization experiments.
Requirements
Education & Experience
- Bachelor's degree in Marketing, Business, Economics, or related field.
- 2–4 years of experience in digital marketing, user acquisition, or performance marketing.
- Familiar with Google Ads, TikTok Ads, Facebook Ads Manager, Apple Search Ads and mobile tracking.
Skills & Competencies
- Strong understanding of user acquisition strategies and performance-driven campaign management.
- Analytical mindset with strong skills in data interpretation, reporting, and optimization.
- Proficiency in Excel or Google Sheets for campaign performance analysis.
- Excellent communication and collaboration skills in both Thai and English.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
- Proactive and adaptable in a fast-paced environment with regional coordination.
