The
Area Sales Executive is responsible for driving sales performance and market expansion in the local modern trade segment within their designated area. This role involves developing and executing sales strategies, identifying growth opportunities, managing customer relationships, and ensuring strong retail execution. The position also plays a key part in cross-functional collaboration to align on business goals, while ensuring optimal distribution, visibility, and promotion of products at the point of sale.
Key Responsibilities
Sales Strategy and Planning:
- Develop and execute sales strategies and plans to achieve the company's sales targets in the local modern trade segment within the assigned area.
- Conduct market research and analysis to identify market opportunities, trends, and potential threats.
Business Development
- Identify and pursue new business opportunities to expand the company's market share in the local modern trade channel.
- Establish and maintain strong relationships with key decision-makers at existing and potential accounts.
Distribution And Retail Visibility
- Ensure smooth and efficient distribution of products to modern trade outlets within the assigned area.
- Work closely with the marketing team to optimize product placement and visibility in-store.
Promotions And Merchandising
- Plan and execute promotional activities and campaigns in collaboration with the marketing team to drive sales and enhance brand visibility.
- Monitor merchandising standards to ensure compliance and maximum impact at the point of sale.
Cross-functional Collaboration
- Collaborate with other departments, such as marketing, supply chain, and finance, to align strategies and achieve common business objectives.
Qualifications And Skills
- Bachelor's degree in Business, Marketing, or a related field.
- Proven 1-2 year of experience as an Area Sales or a similar role in the FMCG or consumer goods industry.
- Strong understanding of the local general trade / modern trade market, distributor market and retail dynamics.
- Excellent leadership, communication, and negotiation skills.
- Demonstrated ability to achieve sales targets and drive results in a competitive market.
- Willingness to travel within the assigned area as required.
ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE
Please apply online. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
INTERNAL APPLICATIONS: By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to apply for other positions. Please do not forget to upload your CV/Talent card latest EoY.
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About The Magnum Ice Cream Company
With 19.000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
About
The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers businesses. Growing our people's careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here's what defines success in our organization :
- We are all about growth
- We operate with speed and simplicity
- We win together with fun
- We boldly innovate to disrupt our industry
- We care and challenge
- We are experts in the Ice Cream Category
Additional Information
The Magnum Ice Cream Company embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
For the recruitment of this position, we would like to emphasize that local conditions apply to the position
ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE
Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.
Disclaimer
Equal Opportunity Employer: The Magnum Ice Cream Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
The Magnum Ice Cream Company is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At The Magnum Ice Cream Company we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
