Years of Experience: 8-12 years
Location: Delhi NCR
Position Overview:
This is a core business role, not a strategy position. As an Area Sales Manager, you will own the distribution engine for your geography, driving sourcing, partnerships, and disbursements. You will be responsible for building and scaling a network of intermediaries and ensuring consistent business output through your on-ground team.
Key Responsibilities:
1. Business Ownership
- Own P&L / business targets for your region
- Drive loan sourcing, conversions, and disbursements
- Deliver on key metrics: leads, AUM, and revenue
2. Distribution Building
- Build and activate a network of:
- Mutual Fund Distributors (MFDs)
- Independent Financial Advisors (IFAs)
- Local brokers & channel partners
- Drive onboarding and productivity of partners
3. Team Management
- Lead and manage a team of Feet-on-Street (FOS) executives
- Ensure strong pipeline generation through daily execution
- Monitor team productivity and performance
4. Execution Excellence
- Ensure high conversion rates through partner engagement
- Solve on-ground challenges independently
- Collaborate with central teams for smoother processes
Ideal Candidate Profile
- 8 to 12 years of experience in NBFC, lending, or wealth distribution
- Strong local network with MFDs / IFAs / brokers
- Proven track record of driving business targets
- Experience managing on-ground sales teams
- Mindset Fit
- High ownership and accountability for numbers
- Comfortable in a fast-paced, build-from-scratch environment
- Strong execution bias (doer > planner)
- Ability to operate with ambiguity
- High-performance incentives linked to business outcomes
