Area Sales Manager(Food and Beverage)-SEA markets

## Key Responsibilities

1. Formulate and execute annual/quarterly beverage sales strategies & budget plans for Indonesia, deliver agreed revenue and profit targets.

2. Conduct in-depth local market research, analyze competitors, map out distributor & end-customer profiles, identify potential partners and improve coverage & conversion rate of beverage channels.

3. Leverage sales data and market insights to optimize pricing, forecast, channel resource allocation and promotional schemes for beverage lines.

4. Develop, negotiate and maintain long-term cooperation with key local distributors, modern trade retailers and KA clients, strengthen Dali's beverage market influence in Indonesia.

5. Lead KA beverage customer development and strategic cooperation; build up regional distribution network to lift beverage market share steadily.

6. Collect local consumer feedback and market trends, provide localization suggestions for beverage product iteration, packaging and promotion to enhance product competitiveness.

7. Standardize local beverage sales SOP, CRM management and channel training system, improve overall sales operation efficiency and sustainable growth.

8. Coordinate with Indonesia factory production, logistics and marketing teams to ensure stable stock supply and effective offline promotion campaigns.

## Job Requirements

1. Education: Bachelor's degree or above, major in Food Science, Marketing, International Trade or related fields preferred.

2. Working Experience: Minimum 5 years F&B international sales experience; candidates with beverage / health drink distributor management experience in Southeast Asia are highly preferred.

3. Industry Knowledge: Familiar with overseas marketing models for functional beverages and energy drinks in Indonesia.

4. Channel Capability: Proven capability in overseas client development, multi-level distributor negotiation and full-cycle channel management.

5. Core Competencies: Strategic planning, independent decision-making, cross-department coordination, cost control, data analysis and logical thinking.