The Area Sales Manager (ASM) is responsible for leading, coaching, and developing a team of Field based Sales Representatives who acquire and retain new regular customers. The ASM ensures that the team delivers sustainable sales growth, by building a pipeline in the appropriate segments and consistently executing the Lyreco sales process which delivers winning results and an excellent new customer experience.
Job Description
- Lead, coach, and motivate a team of Field Sales Reps to achieve monthly and annual sales targets.
- Conduct regular field accompaniments to observe performance and provide ongoing coaching.
- Review team performance through daily/weekly routines, sales activity, pipeline management, pricing, and product mix using CRM tools and Power BI dashboards
- Manage the acquisition and retention of new customers.
- Work with Merchandising, Marketing, Supply Chain, Customer Service, and Finance to identify opportunities, solve issues and drive growth.
- Ensure the team follows Lyreco's sales process, pricing guidelines, and compliance standards
- Conduct regular team meetings, performance reviews, and skills training.
- Prepare regular updates for the SMB Sales Director on team performance, wins, risks, and required support.
Qualifications
- Bachelor's degree in business or related field.
- 5+ years experience in B2B sales leadership or team management.
- Proven experience in leading, coaching and developing a team.
- Good analytical ability with experience using CRM, Salesforce or digital reporting tools.
- Excellent communication and negotiation skills in Thai & business English
- Service-minded, self-motivated, and able to work collaboratively.
- Possession of a valid driver's license and willingness to travel within assigned area
