Lead end-to-end management of Super Brand Day (SBD) campaigns, including planning, slot allocation, asset and budget management, performance monitoring, and post-campaign evaluation
Develop and execute data-driven strategies by conducting in-depth campaign analysis to generate insights, improve performance, and provide actionable recommendations. Deliver regular, comprehensive updates to management for informed decision-making.
Collaborate cross-functionally with Marketing, Asset Owners, Cluster and Business Intelligence teams to co-create and optimize campaign packages and visibility strategies that maximize brand impact and ROI.
Drive improvement across campaign execution and strategy by leveraging performance data, market trends, and stakeholder feedback to enhance SBD campaign.
Requirements
3-6 years of work experience in consulting, entrepreneurship, or business development
Driven and motivated, able to work in a fast-paced environment
Strong analytical ability to synthesize and evaluate key problems
Superb business acumen with a desire to manage your own business
Strong logical thinking and problem-solving skills at all times
Good communication and presentation skills, both speaking and written in Thai and English
Ability to work independently to carry out an action plan throughout the project
Experience in campaign or package management is a plus
