We're hiring: Assistant Brand Manager/Brand Manager (Apparel)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 62 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Support Brand Director in executing brand strategy aligned with global brand guidelines and Thailand market dynamics to ensure sustainable growth and brand equity enhancement.
- Develop annual business plan and seasonal execution roadmap covering product assortment, channel mix, and commercial targets.
- Coordinate directly with international brand principals on seasonal product updates, campaign materials, and commercial alignment.
- Lead seasonal buy planning (Spring/Summer, Fall/Winter) including Open-to-Buy (OTB) management, assortment planning, pricing review, and margin optimization.
- Analyze historical sales performance, sell-through rates, inventory aging, and margin contribution to support data-driven buying and replenishment decisions.
- Monitor brand-level P&L performance including revenue, gross margin, markdown ratio, inventory turnover, and operating expenses.
- Manage import planning, forecast accuracy, replenishment strategy, and coordination with supply chain to ensure timely product availability.
- Strengthen distribution performance across Department Stores, Standalone Stores, Modern Trade, and E Commerce platforms.
- Collaborate with Retail Operations to monitor store-level performance and optimize sell-through and inventory allocation.
- Coordinate integrated marketing execution including campaign launches, retail activation, digital support, and promotional planning in alignment with global direction.
- Ensure consistent brand identity and visual merchandising standards across all customer touchpoints.
- Identify sales growth opportunities including channel expansion, product extension, and partnership initiatives.
- Prepare monthly business performance reports including revenue, margin analysis, stock status, and competitive insights for Brand Director and Commercial Leadership.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, or related field.
- 5–8 years of experience in brand management, merchandising, or commercial roles within fashion, lifestyle, or premium consumer goods industries.
- Experience managing imported brands and coordinating with international principals is preferred. • Solid understanding of seasonal buying, OTB management, inventory control, and margin planning.
- Strong analytical capability with ability to interpret sales data and drive commercial decisions.
- Experience managing department store channels and multi-channel retail environment is an advantage.
- Strong coordination and stakeholder management skills.
- Fluent in Thai and English.
- Commercially driven, detail-oriented, and execution-focused.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
